Director of Brand and Community

7 days ago


Toronto, Ontario, Canada WNBA Toronto Team Full time
Job Title: Director of Brand and Community

We are seeking a highly skilled and experienced Director of Brand and Community to join our team at WNBA Toronto. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive brand strategy that drives awareness, engagement, and loyalty among our target audience.

Key Responsibilities:
  • Develop and implement integrated marketing campaigns to build brand awareness and preference.
  • Lead the evolution of the WNBA Toronto brand, ensuring it remains relevant and innovative.
  • Manage and maintain reports on performance, including awareness, engagement metrics, and other key indicators.
  • Analyze market research to create insights and develop best-in-class strategies to connect with our audience.
  • Build and lead a high-performing team, fostering a culture of excellence, creativity, and collaboration.
  • Act as the steward of the brand, working with internal team members and agency partners to roll out and ensure adoption of the overall brand strategy and guidelines.
  • Plan and execute immersive fan festivals across Canada to engage fans.
  • Lead the overall fan experience and bring the brand to life in-stadium.
  • Foster meaningful connections and elevate brand visibility by prioritizing community involvement across Canada, including partnerships and programming.
  • Partner with cross-functional teams to identify brand opportunities and ensure a consistent brand message across all consumer touch points.
  • Oversee the social media and content strategy, creating tailored strategies by channel.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 10+ years of brand marketing experience developing integrated marketing campaigns.
  • Proven experience in fostering, nurturing, and growing relationships with the community.
  • Experience managing brand partnerships and delivering on partnership asset creation and execution.
  • Experience leading a team and managing external agency partners.
  • Project management skills, with the ability to take a project from start to finish with minimal oversight.
  • Excellent interpersonal and communication skills, with the ability to build strong cross-functional relationships.
  • Ability to thrive in a fast-paced environment, comfortable dealing with ambiguity, and a "no job too big or small" attitude.
  • Ability to develop KPIs for the team and maintain reports to track overall performance.
  • Ability to analyze market research and develop relevant insights to influence campaigns.
Why Join Us:
  • Be a part of the historic launch of the first WNBA team in Canada.
  • Work in a dynamic and supportive environment with opportunities for growth and development.
  • Competitive salary and benefits package.
  • Opportunity to make a significant impact on the growth of women's sports in Canada.


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