Digital Media Specialist

7 days ago


Halifax, Nova Scotia, Canada VERB Interactive Full time
Job Title: Digital Media Specialist

VERB Interactive is a digital marketing and technology agency with its head office located in downtown Halifax, Nova Scotia. We are seeking a highly skilled Digital Media Specialist to join our team.

About the Role:

The successful candidate will be responsible for managing the end-to-end paid media for high-profile clients. This includes planning, implementing, and reporting on campaigns. They will act as the go-to escalation point for client questions and concerns on campaigns and strive to find new tactics and platforms while collaborating with other internal teams.

Key Responsibilities:

  • Monitoring, optimizing, and reporting of campaigns on an ongoing basis
  • Optimizing campaigns based on goals and reviewing analytics to ensure goals are being achieved
  • Collaborating with the Analytics team to report on insights and measurement of KPIs
  • Establishing channel and tactical strategies along the path-to-purchase
  • Establishing benchmarks and projections for tactics
  • Presenting findings and strategies to clients
  • Working with creative teams to develop fresh concepts and ideas that drive results
  • Working with development teams on tracking plans, best practices, and issue resolution
  • Monitoring campaign budgets and results, making budget and channel allocation recommendations as necessary
  • Setting up and managing campaigns across various digital platforms
  • Setting up new accounts and implementing account strategies
  • Presenting and reporting to clients and being the go-to escalation point for client questions and concerns on campaigns
  • Maintaining knowledge of industry best practices and developments in technology

Requirements:

  • 4-5 years of experience managing paid media
  • Post-secondary education in advertising, marketing, journalism, business, or relevant experience
  • Highly knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
  • Experience with Google Ads and Google Analytics, as well as staying up-to-date with new developments
  • Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
  • Demonstrates an interest in researching new channels and methods of paid amplification
  • Strong attention to detail and proven ability to manage budgets
  • Excellent written and verbal communication, with experience presenting to clients
  • Highly organized, with the ability to function in a fast-paced business environment

Benefits:

  • 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
  • A wellness spending account
  • Company matching RRSP program
  • Top-up for Parental/Pregnancy leave
  • Remote and flexible work arrangements
  • Transit and fitness discounts
  • Recreational sports teams
  • Learning and development opportunities with a multitude of resources
  • Internal recognition programs


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