Digital Marketing Strategist

6 days ago


BasSaintLaurent, Canada HITACHI ENERGY CANADA INC. Full time

Hitachi Energy Canada Inc.

We are seeking an experienced Digital Marketing Strategist to join our team as a Content Marketing Specialist in the Grid Automation Business Unit. As a key member of the newly formed Content Marketing team, you will be responsible for developing and executing a content plan that showcases the Grid Automation story to our customers.

The ideal candidate will have 8+ years of professional experience in content marketing, brand management, communications, or digital marketing, with a strong background in B2B technology industry. A bachelor's degree in marketing, communications, or management is required, and agency experience is preferred.

Your Responsibilities:

  • Bullet points were not added
  • Build a content strategy leveraging the briefing, customer buying journey, and personas– creating content by persona by different stages of the buying journey.
  • Work with Product Marketing and Communications to understand commercial and marketing goals and define a content plan accordingly.
  • Own and project manage the end-to-end content creation project, partnering with creative designers, copywriters, product marketing, communications, and other cross-functional teams to identify and resource content needs for each project.
  • Use internal subject matter experts, online research, content benchmarking, SEO to build the content that best answers to the goals and challenges presented on the briefing.
  • Develop, agree, and deliver a content marketing plan with clear deliverables and timelines.
  • Lead the conceptualization of the content bill-of-materials of a project in collaboration with the production team.
  • Communicate with internal customers on the progress of the project, insights needed, etc.
  • Leverage web analytics, social media, and external best practices to guide your content and report on performance.
  • Continually refine your content mix and strategy toward better engagement and conversion.
  • Ensure brand guidelines and directives are embraced consistently and creatively.
  • Serve as a primary touchpoint with creative agencies and manage an internal creative agency that services the enterprise.

What You Will Do:



  • Saint-Quentin, Canada Érablière du Pont d'Or Limitée Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Érablière du Pont d'Or Limitée. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing campaigns to promote our products and services.Job DescriptionThe successful candidate will have a...


  • Bas-Saint-Laurent, Canada HITACHI ENERGY CANADA INC. Full time

    About the RoleHITACHI ENERGY CANADA INC. is seeking a highly skilled Content Marketing Specialist to join our Grid Automation Business Unit. As a key member of our Content Marketing team, you will be responsible for developing and executing a content plan that showcases our industry leadership and tells the story of our Grid Automation solutions.Key...


  • Bas-Saint-Laurent, Canada HITACHI ENERGY CANADA INC. Full time

    Job OverviewWe are seeking a skilled Senior Content Strategist to join our team at HITACHI ENERGY CANADA INC. as a Content Marketing Specialist for the Grid Automation Business Unit.

  • Digital Marketer

    6 months ago


    Saint-Laurent, Canada Tocara Full time

    **Tocara Job description - Digital Marketing and Website Coordinator** **Target salary range: CAD $45-$55K** **About the company you could be joining** Tocara is more than just jewelry, however, it’s a lifestyle, a passion, a culture of fun, and a sense of belonging to something truly special. Our mission is to make high-quality, exceptionally designed...


  • Saint-Laurent, Canada dormakaba Full time

    **POSITION OVERVIEW** dormakaba is seeking a Digital Marketing Specialist based in Montreal, QC. The Digital Marketing Specialist is responsible for executing the technical aspects of our digital marketing web strategy across both public and private-facing dormakaba websites. Your work will be guided by business requirements and assessed against qualitative...


  • Saint-Laurent, Canada Sagetra Inc. Full time

    **_Do you have a strong work ethic and a positive attitude? Are you looking to work for a fast-growing company? Are you creative and up to a challenge? If you answered yes to all these questions, we have a great opportunity for you:_** **About us** **SAGETRA INC**. is recognized as a leading distributor of kitchen accessories and restaurant equipment in...


  • Saint-Laurent, Canada Haivision Full time

    _**ABOUT US**:_ Haivision Systems Inc. (“Haivision”) (TSX: HAI), a leading global provider of mission-critical, real-time video networking and visual collaboration solutions. **About Haivision** - **Job Summary**:_ Haivision is seeking a **Digital Marketing Operations Manager** to join our dynamic team of marketers. To succeed in this role,...


  • Bas-Saint-Laurent, Canada ABB Full time

    About the RoleAs a highly motivated and results-driven Industrial Sales Strategist, you will be responsible for driving sales growth across the Eastern Region of Quebec and Atlantic Canada. Reporting directly to the National Sales Director, you will develop and execute innovative sales strategies through motor distribution channels.Your primary objective is...

  • Marketing Specialist

    2 months ago


    Saint-Laurent, Canada ABB Full time

    **Marketing Specialist - Digital Tools and Webpage Development**: **At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next...


  • Saint-Laurent, Canada SpaceBridge Inc. Full time

    **RESPONSIBILITIES**: - Create content for social media posts and campaigns; - Assist in the planning and execution of outbound newsletters; - Distribute approved marketing resources to publications and partners; - Organize and upkeep the marketing resources library; - Tradeshow/events planning, booth graphic design, coordination and support; - Obtain...


  • Bas-Saint-Laurent, Canada ABB Full time

    Job DescriptionAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.We are seeking a talented Marketing Content Specialist to join our team....


  • Saint-Laurent, Canada MTY Group Full time

    **SPÉCIALISTE MARKETING NUMÉRIQUE (SUSHI SHOP)** Relevant de la Vice-Présidente/ Directrice marketing, le/la Spécialiste Marketing Numérique gère les activités quotidiennes liées à l’optimisation des plateformes numériques (site internet, commande en ligne, programme loyauté, etc.). Elle aura pour mandat de contribuer à l’atteinte des...


  • Saint-Laurent, Canada Laboratoires Dermo-Cosmetik Full time

    **OFFRE D’EMPLOI -COORDONNATEUR MARKETING DIGITAL** Nous sommes à la recherche d’un Coordonnateur Marketing Digital passionné, dynamique, à l’affut des tendances relatives aux différents aspects marketing web et e-commerce et qui est prêt à relever de nouveaux défis dans une équipe où l’apport de chacun est reconnu. Ce poste régulier à...


  • Saint-Laurent, Canada Laboratoires Dermo-Cosmetik Full time

    **OFFRE D’EMPLOI -COORDONNATEUR MARKETING DIGITAL** Nous sommes à la recherche d’un Coordonnateur Marketing Digital passionné, dynamique, à l’affut des tendances relatives aux différents aspects marketing web et e-commerce et qui est prêt à relever de nouveaux défis dans une équipe où l’apport de chacun est reconnu. Ce poste régulier à...


  • Saint John, Canada Meridia Recruitment Solutions, a Knightsbridge Robertson Surrette Company Full time

    Digital Marketing DirectorDartmouth, Nova Scotia or Saint John, New Brunswick Reference #JL-18443CAA offers automotive services, is a full-service travel agency, offers insurance products, maps and travel planning information, as well as exclusive Membership Services. To help better serve CAA Members in Atlantic Canada they have branch offices in the...


  • Bas-Saint-Laurent, Canada ABB Full time

    We are seeking an experienced Energy Industries Digital Solutions Consultant to join our team at ABB Canada.About UsABB is a leading technology company that enables safe, smart, and sustainable projects and operations for businesses across various industries. With over 50 years of domain expertise, we continue to innovate and reshape traditional approaches...


  • Saint John, Canada CAA Atlantic Full time

    **The role** CAA Atlantic is seeking a dynamic and versatile Digital Marketing Specialist to join our innovative marketing team. As a member of our team, you will play a pivotal role in shaping and executing digital marketing strategies to enhance brand visibility and drive business growth. We're a team of fun, creative, passionate digital marketers who put...


  • Saint John, Canada CAA Atlantic Full time

    Discover The Opportunity Saint John, NB Marketing and Advertising Entry Level Full-time - Permanent $41,091 - $61,636 / year The role CAA Atlantic is seeking a dynamic and versatile Digital Marketing Specialist to join our innovative marketing team. As a member of our team, you will play a pivotal role in shaping and executing digital marketing strategies...


  • Saint-Hubert, Canada Techo-Bloc Full time

    **Company Description** Pave your career at Techo-Bloc** We are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious...

  • Sales, Social Media

    5 months ago


    Saint-Laurent, Canada Premiere Marketing Full time

    Responsibilities: - Develop and implement social media strategies to increase brand awareness and engagement - Create, curate, and manage all published content (images, videos, written and audio) on social media platforms - Monitor social media channels for trends, opportunities, and user engagement - Engage with followers, respond to comments and messages...