Digital Marketing Strategist
6 days ago
Hitachi Energy Canada Inc.
We are seeking an experienced Digital Marketing Strategist to join our team as a Content Marketing Specialist in the Grid Automation Business Unit. As a key member of the newly formed Content Marketing team, you will be responsible for developing and executing a content plan that showcases the Grid Automation story to our customers.
The ideal candidate will have 8+ years of professional experience in content marketing, brand management, communications, or digital marketing, with a strong background in B2B technology industry. A bachelor's degree in marketing, communications, or management is required, and agency experience is preferred.
Your Responsibilities:
- Bullet points were not added
- Build a content strategy leveraging the briefing, customer buying journey, and personas– creating content by persona by different stages of the buying journey.
- Work with Product Marketing and Communications to understand commercial and marketing goals and define a content plan accordingly.
- Own and project manage the end-to-end content creation project, partnering with creative designers, copywriters, product marketing, communications, and other cross-functional teams to identify and resource content needs for each project.
- Use internal subject matter experts, online research, content benchmarking, SEO to build the content that best answers to the goals and challenges presented on the briefing.
- Develop, agree, and deliver a content marketing plan with clear deliverables and timelines.
- Lead the conceptualization of the content bill-of-materials of a project in collaboration with the production team.
- Communicate with internal customers on the progress of the project, insights needed, etc.
- Leverage web analytics, social media, and external best practices to guide your content and report on performance.
- Continually refine your content mix and strategy toward better engagement and conversion.
- Ensure brand guidelines and directives are embraced consistently and creatively.
- Serve as a primary touchpoint with creative agencies and manage an internal creative agency that services the enterprise.
What You Will Do:
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