Senior Marketing Automation Specialist

3 days ago


Old Toronto, Canada Manulife Insurance Malaysia Full time

We are seeking an experienced Senior Marketing Automation Specialist to join our team at Manulife Financial Corporation. As a key member of our marketing team, you will be responsible for managing and operating marketing technology, as well as developing and executing marketing automation strategies to drive growth and customer engagement.

About the Role

The ideal candidate will have a strong understanding of marketing automation, email marketing, lead nurturing, and customer segmentation. You will work closely with cross-functional teams to design and execute customer journey strategies based on behavioral and data insights. Your expertise in using marketing automation tools and CRM systems will enable you to build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.

Responsibilities
  1. Design and execute customer journey strategies based on behavioral and data insights.
  2. Build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
  3. Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
  4. Launch, optimize, and scale marketing campaigns across digital channels to drive growth.
  5. Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results.

In addition to your technical skills, you will possess excellent analytical skills with the ability to interpret data and make data-driven decisions. Your proficiency in using HTML/CSS for email template customization is a plus. Familiarity with data privacy laws and regulations related to marketing is also essential.

Requirements
  • 5+ years of experience in marketing automation in the financial service, insurance, and other relevant industries.
  • Strong understanding of email marketing, lead nurturing, and customer segmentation.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficient in using marketing automation tools and CRM systems.

We offer a competitive salary range of $84,375 - $151,875 CAD per year, commensurate with experience. Our company values diversity and inclusion, and we strive to create a work environment that supports the well-being of our employees.



  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Specialist OpportunityWe are seeking an experienced Marketing Automation Specialist to join our team at Marketing Automation Canada.About the RoleThis is a full-time position that involves developing and executing marketing strategies to drive business growth. The ideal candidate will have a strong understanding of marketing automation...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Are you a skilled professional looking for a challenging role in information systems business analysis? Marketing Automation Canada is seeking a talented Senior IT Business Solutions Specialist to join our team.About the Role:We are looking for a highly motivated and experienced individual who can work closely with clients to identify their technical...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada - Marketing Specialist RoleWe are seeking an experienced and skilled Marketing Specialist to join our team in a key role that requires strong communication, project management, and analytical skills.About the CompanyAt Marketing Automation Canada, we provide innovative marketing solutions that help businesses grow and thrive. Our...


  • Toronto, Ontario, Canada JAM CRM Full time

    We are JAM CRM, an award-winning, game-changing CRM agency located in Liberty Village. As a Senior Marketing Automation Specialist, you will play a key role in setting up, testing and deploying complex data-driven marketing campaigns for Canada's top brands.


  • Toronto, Canada eTeam Full time

    About eTeameTeam is a forward-thinking organization that seeks to enhance its marketing capabilities through strategic hiring. Our mission is to empower our clients by delivering innovative solutions.Salary InformationThe compensation package for this role includes a pay rate of up to $40 per hour on a T4 basis.Job DescriptionWe are currently seeking a...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada is seeking a highly skilled Senior Digital Marketing Professional to join our team.We offer an annual salary of $70,000 - $90,000 CAD based on experience and qualifications.About the RoleThis is a full-time position with 40 hours per week. You will be working in a dynamic environment where you will have the opportunity to develop...


  • Toronto, Ontario, Canada FCBSIX Full time

    Job DescriptionWe are seeking a highly skilled Senior Marketing Automation Specialist to join our team at FCB/SIX. In this role, you will be responsible for leading campaign setup and execution across various marketing automation platforms, providing guidance to developers and designers, and collaborating with internal stakeholders and clients to design...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    OverviewThe Marketing Automation Canada is seeking a Strategic Marketing Lead to develop and execute marketing strategies that drive business growth. As a key member of our team, you will be responsible for creating and implementing marketing campaigns that enhance our brand reputation and increase customer engagement.SalaryThe estimated annual salary for...


  • Toronto, Ontario, Canada Marketing Automation Canada] Full time

    We are seeking a Marketing specialist to join our team at Marketing Automation Canada. This role involves overseeing the development and implementation of marketing campaigns that effectively communicate our company's value proposition to customers.Key Responsibilities:Develop and execute comprehensive marketing strategiesCollaborate with cross-functional...


  • Old Toronto, Canada Panda Hub Inc. Full time

    We are seeking a Marketing Automation Specialist to join our dynamic marketing team at Panda Hub Inc. The ideal candidate will be responsible for implementing and optimizing marketing automation processes to drive lead generation and customer engagement.Key Responsibilities:Design, build, and deploy automated marketing campaigns using industry-leading...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    About This RoleWe are seeking an experienced Digital Media Marketing Strategist to join our team at Marketing Automation Canada. The ideal candidate will have a solid understanding of marketing automation and a passion for digital media.


  • Toronto, Ontario, Canada Wunderman Full time

    About WundermanAt Wunderman, we are a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.About the RoleThe estimated salary for this role is $90,000 - $110,000 per year.In this position as Senior Salesforce Marketing Cloud...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job DescriptionWe are seeking a highly skilled Marketing Strategy Manager to join our team at Marketing Automation Canada.About the Role:Develop comprehensive marketing strategies to drive business growth and increase brand awarenessCollaborate with cross-functional teams to design and implement marketing campaignsAnalyze market trends and consumer behavior...


  • Toronto, Canada Marketing Automation Corp Full time

    As we expand our team, we are seeking a dynamic and experienced Marketing Solutions Consultant Team Leader, with a focus on Marketo and Marketing Automation expertise, to join us. ABOUT THE ROLE: As a Marketing Solutions Consultant Team Leader, you will play a pivotal role in project management, campaign execution, and team mentorship. Responsibilities for...


  • Toronto, Ontario, Canada Randstad Full time

    We are pleased to offer a new contract opportunity for a Senior Automation Test Specialist to join our team in Toronto. As a leading employer in the local market, we are actively seeking candidates with below requirements.Key ResponsibilitiesConnect with our team and contribute to the development of automation test frameworks.The ideal candidate will have an...


  • Old Toronto, Canada Peninsula Employment Services Limited Full time

    We are seeking a highly skilled Marketing Automation Specialist to join our team in Toronto Downtown. With excellent office perks, we offer the perfect environment for driven professionals to grow and thrive.About the RoleThis is an exciting opportunity to play a key part in the online acquisition growth plans of our company. As a Marketing Automation...

  • Marketing Strategist

    2 months ago


    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job SummaryMarketing Automation Canada is seeking a highly skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and implementing effective marketing strategies to promote our products and services.Key ResponsibilitiesDevelop and implement marketing strategies to promote our products and...


  • Toronto, Ontario, Canada Apex Systems Full time

    Job SummaryWe are seeking an experienced Marketing Automation Specialist to join our team at Apex Systems. The successful candidate will be responsible for designing, developing, and deploying email marketing campaigns using marketing automation platforms.About the RoleThe Email Developer will lead email design and development across various marketing...


  • Old Toronto, Canada Peninsula Employment Services Limited Full time

    We are currently seeking a highly motivated and self-driven Marketing Automation Specialist to join our fast-paced marketing team in downtown Toronto. With vibrant offices and fantastic office perks, we offer the perfect environment for high achievers to grow and thrive.The role will play a key part in the online acquisition growth plans, and the ideal...


  • Toronto, Ontario, Canada JAM CRM Full time

    We are JAM CRM, an award-winning CRM agency committed to delivering innovative solutions. We're seeking a skilled Enterprise Marketing Automation Specialist to join our team of experts in creating exceptional work and achieving outstanding results.Job SummaryThis is a challenging role that requires expertise in deploying complex marketing automation...