Senior Marketing Automation Specialist
3 days ago
We are seeking an experienced Senior Marketing Automation Specialist to join our team at Manulife Financial Corporation. As a key member of our marketing team, you will be responsible for managing and operating marketing technology, as well as developing and executing marketing automation strategies to drive growth and customer engagement.
About the RoleThe ideal candidate will have a strong understanding of marketing automation, email marketing, lead nurturing, and customer segmentation. You will work closely with cross-functional teams to design and execute customer journey strategies based on behavioral and data insights. Your expertise in using marketing automation tools and CRM systems will enable you to build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
Responsibilities- Design and execute customer journey strategies based on behavioral and data insights.
- Build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
- Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
- Launch, optimize, and scale marketing campaigns across digital channels to drive growth.
- Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results.
In addition to your technical skills, you will possess excellent analytical skills with the ability to interpret data and make data-driven decisions. Your proficiency in using HTML/CSS for email template customization is a plus. Familiarity with data privacy laws and regulations related to marketing is also essential.
Requirements- 5+ years of experience in marketing automation in the financial service, insurance, and other relevant industries.
- Strong understanding of email marketing, lead nurturing, and customer segmentation.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficient in using marketing automation tools and CRM systems.
We offer a competitive salary range of $84,375 - $151,875 CAD per year, commensurate with experience. Our company values diversity and inclusion, and we strive to create a work environment that supports the well-being of our employees.
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