Marketing Automation Specialist
5 days ago
We are seeking an experienced Marketing Automation Specialist to join our team at Apex Systems. The successful candidate will be responsible for designing, developing, and deploying email marketing campaigns using marketing automation platforms.
About the RoleThe Email Developer will lead email design and development across various marketing automation platforms while providing necessary guidance to designers. To be successful in this role, candidates must be technically driven, accustomed to working in close partnership with Campaign Managers and QA Analysts, and have an in-depth understanding of email marketing solutions and marketing automation platforms.
Responsibilities:- Build and develop email marketing templates and content via marketing automation platforms
- Review campaign requirements and define solutions required to support CRM programs
- Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email
- Apply the best practices in email development, email compliance regulations, and accessibility
- Set up, test, and launch complex email campaigns with dynamic content
- Troubleshoot HTML, CSS, and other performance issues
- Fluency in HTML, CSS, Javascript and Ampscript
- Hands on experience using Campaign Marketing Automation platforms building email templates and content
- Hands on experience with one or more of the following platforms: Salesforce Marketing Cloud, Pardot, Adobe Campaign, Acoustic Campaign (IBM/Silverpop) Oracle Eloqua
- Certification in SFMC, Braze, Adobe campaign or similar desired
- Familiar with dynamic content rules
- Familiar with working in an Agile environment and using tools including JIRA
$85,000 - $105,000 per year, depending on experience.
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