Marketing Strategist

Marketing Lead Position

**Job Summary:**

Dodge Industrial, Inc. is seeking a skilled Marketing Lead to lead the messaging and outbound product marketing communication activities for Dodge Industrial Canada. The successful candidate will be responsible for presenting the products in ways that will strengthen the brand and increase revenue.

**Key Responsibilities:**

* Develop an in-depth understanding of Dodge products and assist country management and sales leadership in creating product messaging and marketing tactics.
* Act as a liaison between corporate marketing and in-country personnel on multiple fronts, ensuring all in-country marketing activities align with global Dodge brand standards, guidelines, and practices.
* Develop, manage, and execute messaging for product and industry-focused promotions, acquiring and distributing leads to the sales organization.
* Manage in-country distributor marketing programs and craft compelling messages consistent with brand positioning across marketing channels.
* Lead and manage local-language literature translations, develop and manage the process to print and otherwise make all literature available in the appropriate country, and manage in-country merchandising.
* Coordinate, plan, and execute both regional and national trade shows, and lead the expansion and use of global marketing automation and CRM platforms.

**Requirements:**

* 5+ years of experience developing and executing an overarching marketing and communications strategy that aligns with and supports business and marketing growth strategies.
* Proven experience in a product marketing or communications role with industrial/technical product marketing experience preferred.
* Experience in market research/analysis, familiar with product marketing tactics, and working knowledge of web analytics tools.
* Strong knowledge of content development for omnichannel distribution, understanding of marketing automation and CRM platforms, and exceptional verbal and written communication skills.
* Keen attention to detail and time management/prioritization skills, excellent interpersonal skills, and experience with event planning and/or tradeshow management.
* Fluency in English & French, and a Bachelor's degree in Marketing, Communications, or a similar field.

**Location:**

Available in Brossard, Montreal.