Strategic Marketing Development Specialist

1 month ago


Moncton, New Brunswick, Canada JmC Full time

About Louisbourg Investments:

We are a forward-thinking financial services firm dedicated to providing innovative solutions for our clients.

Job Summary:

We are seeking a highly skilled and motivated Strategic Marketing Development Specialist to join our team. The successful candidate will play a crucial role in developing and executing marketing strategies that drive business growth and enhance brand awareness.

Key Responsibilities:

  • Marketing Strategy Development: Assist in creating comprehensive marketing plans that align with business objectives, leveraging market research and client feedback to inform strategic decisions.
  • Content Creation: Lead the development of high-quality content, including thought leadership articles, white papers, investment insights, and client case studies, to support marketing campaigns.
  • Digital Presence Management: Oversee the execution of marketing activities, coordinating with internal teams and external vendors to ensure timely posting and engagement tracking on social media platforms and the firm's website.
  • Budgeting and Resource Allocation: Collaborate with the advising representatives and the investment team to allocate resources effectively, ensuring the successful execution of marketing strategies.
  • Client Engagement: Participate in ad-hoc projects related to process improvements and client service as needed, fostering strong relationships with clients and internal stakeholders.

Education and Experience:

  • A minimum of 2-3 years of experience in marketing or communications, preferably in the financial services industry.
  • Proficiency in digital marketing tools and platforms, such as social media management software and email marketing platforms.
  • The ability to work independently and as part of a team, managing multiple projects simultaneously while maintaining a high level of productivity.

Salary Range: $60,000 - $80,000 per annum, depending on experience. We offer a competitive benefits package, including medical and dental insurance, paid time off, and professional development opportunities.


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