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Director of Communications and Brand Strategy

2 months ago

Cambridge, Ontario, Canada Tim Hortons Foundation Camps Full time
About the Role

We are seeking a highly skilled and experienced Director of Communications and Brand Strategy to join our team at Tim Hortons Foundation Camps. As a key member of our leadership team, you will be responsible for developing and implementing communications strategies and initiatives to highlight the organization's value to the Tim Hortons Brand and Restaurant Owner Community.

Key Responsibilities
  • Develop and implement comprehensive communications plans to promote the organization's mission, values, and initiatives.
  • Provide communications leadership for our largest and most-critical annual fundraiser – Camp Day – developing plans and materials for all communications channels.
  • Collaborate with key corporate stakeholders at Tim Hortons in communications, marketing, regional marketing, field operations, digital, and design to ensure the cohesive delivery of Tims Camps strategies and messaging.
  • Develop and implement brand awareness strategies to build, grow, and maintain an online supporter base and traffic.
  • Develop and ensure the delivery of high-quality, on-brand communications to the general public and Tim Hortons guests.
  • Lead communications of integrated Tim Hortons restaurant owner engagement strategy – our largest and most critical donor group.
  • Supervise and develop junior members of the Communications team in developing and delivering compelling content and ensuring a high standard of internal and external communications assets.
Requirements
  • Bachelor's degree and 7-10 years' experience in communications, journalism, media, or a related field.
  • Superior written and oral communication skills with strong time management, project management, and organizational skills across multiple priorities and projects.
  • Strong relationship builder with the ability to influence, identify, and articulate common objectives.
  • Experience leading communications channels and representing an established brand.
  • Proven ability to leverage data, business intelligence, and available resources to bring credibility to proposed business solutions.
  • Ability to identify and align stakeholder needs and influence creative, innovative solutions.
  • Previous exposure to Tims Camps and/or Tim Hortons/RBI considered an asset.
  • Knowledge of the youth development and/or camping fields considered an asset.
  • Bilingual (French/English – oral and written) considered an asset.