Marketing Director

1 month ago

Toronto, Ontario, Canada QuadReal Full time
About QuadReal Property Group

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management total $73.8 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets.

QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

QuadReal: Excellence lives here.

Director of Marketing Job Summary

The Director of Marketing will support the creation and expansion of QuadReal's brand as a self-performing, for-sale, residential/condominium developer. This role will support the launch of new condo projects within a diverse real estate portfolio located throughout Canada.

The successful Director of Marketing takes full ownership of scope, schedule, and budget related to new project launches and ongoing marketing programs. Oversight entails the development of traditional and online marketing tools, including marketing collateral, point-of-sale systems, sales presentation galleries/experience centers, signage, social media, Web, and more.

Key Responsibilities
  1. Develop and implement effective marketing initiatives to increase sales, profitability, and brand awareness for individual projects.
  2. Manage scope, schedule, and budget for all project-specific marketing initiatives.
  3. Create and execute dynamic marketing strategies that will build upon the QuadReal brand's success, ensuring consistent message integration across all programs, promotions, and products.
  4. Develop and manage project marketing budgets in partnership with SVP, Sales, Marketing, and Customer.
  5. Serve as a primary contact for advertising agency(ies). Source and recommend third-party agencies or partners, where needed.
  6. Coordinate sales/presentation center design and completion for new communities/projects, including the project management of various professionals (interior designers and development/construction teammates).
  7. Execute marketing and communications plans and programs to end customers to maximize active user registration, traffic, and sales.
  8. Optimize use of tailored marketing and media vehicles to drive awareness and demand (i.e., site-specific websites, print, PR, event, and email campaigns, as well as other marketing activities).
  9. Lead the execution of online marketing campaigns, coordinating with internal resources (ie, corporate communications, retail marketing professionals) and external resources (marketing firms, advertising agencies, sales/listing brokerages, social media influencers, etc.).
  10. Utilize Customer Relationship Management (CRM) tools as a best practice to optimize marketing campaigns and sales performance.
  11. Maintain awareness of end customers' demographic and psychographic characteristics to develop targeted and focused site campaigns. Understand and use target customer segmentation tools (ie, Environics) to optimize marketing campaigns.
  12. Analyze and communicate results for all marketing programs via post-program summaries and analysis (ensuring ROI and future campaign planning learning).
  13. Work closely with the Customer Experience team to ensure that all customer/buyer communications are harmonized and well organized within the Customer Journey.
Requirements
  1. Minimum 10 years of experience working for a builder/developer or brokerage.
  2. Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related area.
  3. Residential estate experience is a must; experience marketing for a condo developer is ideal.
  4. Experience marketing within both digital and traditional channels.
  5. Well-organized, personable, professional, confident, and able to multi-task.
  6. Strong creative thinking abilities.
  7. Willingness to travel within Canada, as required.

QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: Job posting #, your name, and your preferred method of contact.

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