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Product Marketing Manager

2 months ago


Toronto, Ontario, Canada Wealthsimple Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Wealthsimple. As a key member of our product marketing team, you will be responsible for developing and executing go-to-market strategies for our products, working closely with cross-functional teams to drive growth and customer acquisition.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and channel planning.
  • Work closely with product management, user experience, growth, brand, data science, engineering, and legal teams to ensure alignment and effective execution.
  • Manage and analyze data to inform product positioning, brand differentiation, content creation, and external communications.
  • Develop and execute client research initiatives to gain a deeper understanding of our customers and their needs.
  • Lead new experiments and initiatives to drive growth and customer acquisition.
About You

We are looking for a highly skilled and experienced product marketing professional who has a proven track record of driving growth and customer acquisition. You should have a strong understanding of product marketing principles and be able to develop and execute effective go-to-market strategies.

Key qualifications include:

  • 5+ years of experience in product marketing in a technology organization.
  • Strong understanding of product marketing principles and go-to-market strategies.
  • Proven track record of driving growth and customer acquisition.
  • Excellent communication and collaboration skills.
  • Ability to analyze data and inform product positioning, brand differentiation, content creation, and external communications.
Why Wealthsimple?

Wealthsimple is a leading fintech company that is committed to helping our customers achieve financial freedom. We offer a competitive salary, top-tier health benefits, and a comprehensive retirement savings plan. We also offer a wide range of employee benefits, including 20 vacation days per year, unlimited sick and mental health days, and up to $1500 per year towards wellness and professional development budgets.

We are a remote-first team with over 1000 employees coast to coast in North America. We are committed to diversity, equity, and inclusion and welcome applications from everyone regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.