Product Marketing Manager

1 month ago

Toronto, Ontario, Canada Wealthsimple Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Wealthsimple. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for our products, working closely with cross-functional teams to drive growth and customer acquisition.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and channel planning.
  • Work closely with product management, user experience, and growth teams to ensure alignment and effective execution of product launches.
  • Manage and analyze customer data to inform product development and marketing strategies.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns, including social media, email, and paid advertising.
  • Develop and maintain relationships with key stakeholders, including product management, sales, and customer success teams.
Requirements
  • 5+ years of experience in marketing, with a focus on product marketing and go-to-market strategies.
  • Proven track record of developing and executing successful go-to-market strategies, resulting in significant growth and customer acquisition.
  • Strong analytical and problem-solving skills, with the ability to analyze complex data and develop insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Experience with marketing automation tools and data analysis software.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a leading fintech company and contribute to the growth and success of our products.
  • Collaborative and dynamic work environment.
  • Professional development opportunities and training.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about marketing and product development, and have a strong track record of success, we encourage you to apply for this exciting opportunity.

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