Data Activation Specialist

3 days ago


Toronto, Canada Swoon Full time

At Swoon, we're seeking a skilled Marketing Analytics Specialist to join our Data Activation team. This role involves collaborating with cross-functional teams to optimize customer journeys, lifecycle marketing, and paid media executions.

Key Responsibilities:

  • Support the implementation of data platforms and marketing analytics.
  • Work on optimizing customer journeys and lifecycle marketing strategies.
  • Collaborate with paid media teams to execute data-driven campaigns.

Requirements:

  • Bachelor's degree or certificate in Marketing Analytics, Marketing Technology, or a related field.
  • 1-3 years of experience with marketing analytics platforms.
  • Proficiency with Adobe Experience Platform, Customer Journey Analytics, and Kochava.
  • Familiarity with tag management platforms like Tealium.
  • Strong collaboration and communication skills.

Nice-to-Have Qualifications:

  • Experience with mobile measurement platforms.
  • Knowledge of digital media tagging and tracking.


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