Data Activation Specialist
3 days ago
At Swoon, we're seeking a skilled Marketing Analytics Specialist to join our Data Activation team. This role involves collaborating with cross-functional teams to optimize customer journeys, lifecycle marketing, and paid media executions.
Key Responsibilities:
- Support the implementation of data platforms and marketing analytics.
- Work on optimizing customer journeys and lifecycle marketing strategies.
- Collaborate with paid media teams to execute data-driven campaigns.
Requirements:
- Bachelor's degree or certificate in Marketing Analytics, Marketing Technology, or a related field.
- 1-3 years of experience with marketing analytics platforms.
- Proficiency with Adobe Experience Platform, Customer Journey Analytics, and Kochava.
- Familiarity with tag management platforms like Tealium.
- Strong collaboration and communication skills.
Nice-to-Have Qualifications:
- Experience with mobile measurement platforms.
- Knowledge of digital media tagging and tracking.
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Data Activation Specialist
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Data Activation Specialist
7 months ago
Toronto, Canada Zenith Full timeCompany Description We are the Human Experience Company. Publicis Media harnesses the power of media to bridge the tension between what people want and brands need. People are empowered by technology. They use it to reinvent, navigating brand offerings in the way they want. They are carving own desire lines through traditional consumer categories. **Job...
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