Data Activation Specialist

5 months ago


Toronto, Canada Zenith Full time

Company Description

We are the Human Experience Company. Publicis Media harnesses the power of media to bridge the tension between what people want and brands need. People are empowered by technology. They use it to reinvent, navigating brand offerings in the way they want. They are carving own desire lines through traditional consumer categories.

**Job Description**:
The Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.

**Key Responsibility**:

- Define and activate the short and long-term business strategies for DAI to ensure service and growth for the DAI team
- Identify and capture opportunities for data fueled projects. Work with clients and clients teams to embed DAI practices into daily procedures and business practices across the organization
- Execute gap assessments and create recommendations to ensure progress towards organizational adoption of DAI centers of excellence
- Develop, implement, and support methodologies, standards, and tools for analysis and data science work.
- Translate strategy into implementation tactics
- Translate objectives into digital media measurement plans
- Lead client presentations, translating complex data solutions and strategies into meaningful actions
- Ingesting disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
- Extracting, transforming and loading data for ingestion into business intelligence platforms
- Building dashboards in business intelligence platforms
- Building and deploying semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
- Providing the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
- Data mapping and enhancement
- Creating segments relevant to objectives that can be pushed to relevant destinations for activation
- Analyzing and reporting on campaign performance through standardized ad-server attribution models

**Qualifications**:

- 2-3 years’ experience in Digital Media in Planning/Buying and/or 2-3 years Data Science experience
- Technically competent and capable of working with and learning new digital and tech platforms
- Extremely strong numerical and analytical skills
- Proven experience working with Data Management Platforms (Adobe DMP and Salesforce
- DMP)
- Broad knowledge of Data Visualization Tools (Datorama, Tableau, Data Studio, Origami
- Logic, etc)
- Ability to convert data analysis into meaningful actions for varying brands
- Working knowledge of ad servers and digital media practices such as CM360, DV360, Adobe
- Media Optimizer, Sizmek
- Vast experience working with web analytics platforms such as GA360 and Adobe Analytics
- Effective written and verbal communication skills
- Ability to cope under pressure and deliver to tight deadlines autonomously.

Additional Information



  • Toronto, Canada Zenith Full time

    Company Description We are the Human Experience Company. Publicis Media harnesses the power of media to bridge the tension between what people want and brands need. People are empowered by technology. They use it to reinvent, navigating brand offerings in the way they want. They are carving own desire lines through traditional consumer categories. **Job...


  • Toronto, Canada NTT DATA Full time

    Job Description: Job Requirements - 10+ years of experience in large Data Migration efforts, SAP Data Migration, ETL and LTMC experience, and 2 years in S/4 HANA Data Migration preferred - 3 - 4 full cycle data migration experience - Extensive experience in ETL using SAP BODS and SAP IS with respect to SAP Master / Transaction Data Objects in SAP FICO, SAP...


  • Toronto, Ontario, Canada NTT DATA Full time

    About the RoleNTT DATA is seeking a highly skilled Technical Support Specialist to join our team in Toronto, Ontario (CA-ON), Canada (CA). This role will involve providing advanced onsite and remote technical support to senior executive users who possess unique IT support requirements.The Ideal CandidateMust have at least 5 years' experience with...


  • Toronto, Ontario, Canada NTT DATA Services Full time

    OverviewNTT DATA Services is a leading provider of digital and AI infrastructure. We strive to hire exceptional individuals who share our passion for innovation and excellence.Salary Range$75,000 - $85,000 per yearJob DescriptionThis Technical Support Specialist role requires an individual with advanced knowledge of IT systems and hardware. The successful...


  • Toronto, Canada Healwell AI Inc Full time

    Clinical Data Specialist Position Summary: The Clinical Data Specialist, working with senior data management members, is responsible for the setup, documentation, implementation and locking of clinical study databases and clinical data for clinical studies to current regulatory and industry expectations and standards. Duties and Responsibilities: -...


  • Toronto, Canada Ontario Health Full time

    At Ontario Health, we are committed to developing a strong organizational culture that connects and inspires all team members across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health outcomes, experiences and value. How we work...


  • Toronto, Canada NTT DATA Full time

    Job Description Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.Your day at NTT...

  • Data Center Technician

    3 months ago


    Toronto, Canada Estruxture Data Centers Full time

    **We host the data. We provide the connections. We protect the information.** Everything starts with our dedicated and talented team. As an award-winning industry leader, our data centers help our customers improve network connectivity, redundancy, and uptime, scale up or down, increase cost savings, and provide a high level of physical security. This would...


  • Toronto, Ontario, Canada Canadian Institute for Health Information Full time

    Job SummaryAbout CIHICIHI is a trusted source for healthcare information and analysis.We are looking for a Data Management Specialist to join our Specialized Care Data Management team.About the RoleThe Data Management Specialist will be responsible for maintaining and releasing a series of reporting and analytical products.You will be a key player within an...


  • Toronto, Ontario, Canada NTT DATA Full time

    About the OpportunityNTT DATA is seeking a skilled IT Support Specialist to provide technical support to executive clients. The successful candidate will have a strong background in IT and excellent communication skills.Key ResponsibilitiesProvide technical support to executive clients via phone, email, and in-person visits Troubleshoot complex technical...

  • IT Data Specialist

    2 months ago


    Toronto, Canada TD Bank Full time

    **Work Location**: Canada **Hours**: 0 **Line of Business**: Technology Solutions **Pay Details**: **The IT Data Specialist provides technical leadership across a broad range of data analysis functions including data modeling, structured query language (SQL), data quality, data profiling, extract-transform load (ETL), metadata enrichment and management,...


  • Toronto, Ontario, Canada NTT DATA Services Full time

    Job Description:We are seeking an experienced IT Support Specialist to provide advanced technical support to our executive clients in Toronto, Ontario. The ideal candidate will have a strong background in desktop and software support, as well as hardware maintenance.About the Role:Provide end-to-end technical support to senior executive users, including...


  • Toronto, Canada Vector Institute Full time

    **DATA INTEGRATION SPECIALIST** *** Reporting to the Systems Operations Manager, the Data Integration Specialist is responsible for designing and implementing data integrations and optimizations across various business systems, automating workflows, and establishing a data warehouse and business analytics environment. This role collaborates closely with...


  • Toronto, Ontario, Canada Apex Systems Full time

    Job OverviewWe are seeking a highly skilled Data Governance Specialist to join our team at Apex Systems. This is an exciting opportunity to work with a global IT services provider and contribute to enterprise-wide initiatives.The successful candidate will have experience in records retention, preservation, and destruction, as well as a strong understanding...


  • Toronto, Canada Vector Institute Full time

    Reporting to the Systems Operations Manager, the Data Integration Specialist is responsible for designing and implementing data integrations and optimizations across various business systems, automating workflows, and establishing a data warehouse and business analytics environment. This role collaborates closely with the Business Analyst, project managers...

  • Activation Specialist

    6 months ago


    Toronto, Canada Rogers Communications Full time

    Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and...


  • Toronto, Canada OSC Full time

    Business UnitRegular, Full timeClosing Date: August 2, 2024 The Ontario Securities Commission (OSC) is the statutory body responsible for regulating Ontario’s capital markets in accordance with the mandate established in the provincial Securities Act and the Commodity Futures Act. The mandate of the OSC is to provide protection to investors from unfair,...


  • Toronto, Ontario, Canada Randstad Canada Full time

    We are seeking a skilled Data Access Engineering Specialist to join our team at Randstad Canada. This is an exciting opportunity to work with a diverse group of professionals who are passionate about delivering exceptional data access management solutions.The ideal candidate will have a strong background in data security management, with a focus on data...

  • IT Data Specialist

    2 months ago


    Toronto, Canada GTT, LLC Full time

    Job Title: IT Data SpecialistLocation: Toronto, CanadaDuration: 6-Month ContractPay Range: $60 - $70/hrWork Type: Hybrid (On-site Twice a Week)About the Role:As an IT Data Specialist, you will play a pivotal role in driving data-driven decision-making within our organization. You will leverage your expertise in data analysis, modeling, and management to...

  • IT Data Specialist

    5 months ago


    Toronto, Canada TD Bank Full time

    **IT Data Specialist**: - 417668BR **Job Category - Primary** - Technology Solutions **Work Location** - TD Centre - TD Tower - 66 Wellington Street West **Employment Type** - Regular **City** - Toronto **Time Type** - Full Time **Province/State** - Ontario **Hours** - 37.5 **Workplace Model** - Hybrid **Pay Details** **Department...