National Retail Operations Manager
2 months ago
About the Role
The National Retail Operations Manager will lead the development of retail initiatives that define the go-to-market strategy and in-store retail execution for Bel, a leading food company. This position will function as the company's primary representative of Retail Operations, having a high degree of autonomy and accountability for Broker(s) and Distributor(s).
Key Responsibilities
- Develop, align, and measure key performance indicators to drive accountability at retail
- Financial review and management of brokerage retail commissions on a monthly and annual basis
- Contract negotiations between Bel and the broker partners for the retail aspect of the business
- Training and development of our broker/retail partner sales representatives across the network
- Scorecard reviews to track, monitor, and improve in-store conditions and results
- Conduct frequent market visits and engage broker/distributor partner retail leadership reviews
- Leadership and coordination of in-store activities by the broker/distributor partner retail teams
- Work with broker/distributor partners as it relates to retail opportunities and issues, with an ability to provide solutions, feedback, follow-up, and execution
- Support Key Account Team with Retailers to ensure strategies are communicated and executed at store level
- Share Bel's Retail Excellence investment with Retailers
- Collective working with internal teams to ensure flawless program development for executions
- Create training modules for National Field Sales
- Provide leadership in the development of the Sales Organization's strategic initiatives; align professional and team objectives with the sales organization's goals and vision.
- Manage Sales Incentive Budgets designed to drive better performance at the retail level.
- Manage POSm Budget and forecast
- Direct coordination of point-of-sale and merchandising materials for broker partner retail teams.
- Increase the brands' visibility and in-store presence for the core brands and innovation.
- Manage Trade Show Participation
Requirements
- Bachelor degree and/or equivalent experience required
- Minimum of 5-8 years of FMCG sales experience, preferably involving broker sales management and supervision
- Proven ability to execute an effective marketing & sales strategy; can analyze the competitive landscape, define a course of action and meet the needs of the company and the customer
Competencies
- Proven ability to develop and execute an effective retail sale strategy; meeting the needs of internal team members, broker partners, distributors and customers.
- Strong written and oral communication skills with the ability to persuasively influence decisions
- Ability to take initiative and develop and articulate strategic recommendations to Senior management
- Good at building internal and external cross-functional relationships
- Capability to drive accountability across all levels of the organization, internally and externally.
- Demonstration of ability to train and develop internal and external team members
- Results-driven with a high sense of urgency and a passion to drive closure and deliver results
- Ability to analyze syndicated data.
- Systems: experience with trade management tools is a plus. Intermediate computer skills (Microsoft suite). Autonomous in the usage of Nielsen database and some knowledge of retailer's database.
- Languages: English and French being an asset
- Travel: up to 30% business travel is required; including time working the retail environment.
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