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Digital Advertising Operations Manager
2 months ago
Cineplex is seeking a highly skilled Digital Advertising Operations Manager to join our team. As a key member of our digital advertising team, you will be responsible for managing the digital online/mobile ad operations team to optimize direct sales and guaranteed programmatic initiatives.
Key Responsibilities:- Manage Ad Operations team and its primary functions - forecasting, trafficking, reporting, and analysis.
- Champion and grow Cineplex's advertising revenue across digital online and app platforms in collaboration with Sales, Operations, Digital Products, and external vendors.
- Lead pricing strategy - manage the rates and client strategy to maximize yield.
- Manage all aspects of reporting, invoicing, and billing of advertisers and partners and address discrepancies and resolve disputes.
- Facilitate troubleshooting between support teams, technology, and partners and lead all UAT, pre-stage, and tests.
- Generate data-driven insights and develop tools to streamline the operation and optimize inventory.
- Manage first party data and proprietary custom segments and explore upsell opportunities.
- Work with D&T and Marketing to provide dedicated support for client tag management including floodlight tags and pixel implementations.
- Ensure Cineplex is aware of new Digital technologies and trends, maintain documentation for any updated ad unit and technology adopted and train Ad Ops team on any new Digital functions and processes.
- Ensure Cineplex's advertising policies, rates, and both Cineplex and Industry Ad standards are met.
- Bachelor's degree in marketing, commerce, statistics, web development, information technology, or relevant field.
- 5+ years of ad operations, digital online media, or other publisher experience on digital platform.
- 3+ years of leadership and management experience.
- 2+ years of data analysis.
- Expert knowledge of Google Ad Manager.
- Working knowledge of HTML5 and JavaScript.
- Good knowledge of digital analytics and DMP/CDP – Google Analytics, Adobe Analytics, Adobe Experience Platform is a plus.
- Technically inclined with advanced Excel skills.
- Experience working with various data, managing segments, and targeted and retargeting campaigns.
- Strong analytical and organizational skills.
- Strong communication skills, written and oral.
- Client focused mindset with great passion for solving problems.
- Team player with attention to detail and passion for growth.
Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
