Senior Marketing Strategist

24 hours ago


Montreal, Quebec, Canada 360 Inc. Full time

We're looking for a skilled Senior Marketing Strategist to join our team at 360 Inc. This role offers a unique opportunity to drive the success of our sales team and contribute to the development of innovative marketing strategies in the automotive sector.

About Us

We're experts in creating web and marketing solutions tailored to meet the needs of the automotive industry. Our team is passionate about delivering exceptional results, and we're committed to fostering a culture of innovation and excellence.

In this role, you'll have the opportunity to work closely with our President and other senior leaders to develop and execute B2B marketing strategies that drive business growth and revenue. You'll be responsible for identifying performance indicators specific to the sale of SAAS software and monitoring them to inform decision-making and identify areas for improvement.

Job Description

The ideal candidate will have solid experience in B2B marketing, particularly in the sale of SAAS software, and a strong understanding of the automotive sector. You'll be expected to lead the analysis of market trends and competitive intelligence for website and CRM products, as well as design and implement Account-Based Marketing (ABM) strategies in collaboration with the sales team.

You'll also be responsible for monitoring and analyzing revenues generated by marketing initiatives, making data-driven adjustments to optimize results. Additionally, you'll manage and supervise the marketing team, fostering a culture of innovation and excellence.

Required Skills and Qualifications
  • University degree in Marketing, Business, or related field; MBA preferred;
  • 5+ years of experience in B2B marketing, preferably in the sale of SAAS software;
  • Ability to define, implement, and monitor a marketing and communication action plan;
  • Experience in defining, planning, and monitoring budgets and performance indicators for the sale of SAAS software;
  • Strong analytical skills with experience in data-driven decision-making;
  • Proficiency in French and English;
  • Knowledge of the automotive industry is an asset.
Salary and Benefits

The salary for this role is estimated to be between $80,000 - $110,000 per year, depending on experience. We offer a comprehensive benefits package, including unlimited virtual medical clinic for you and your family, hybrid work and flexible hours, computer equipment provided for home and office use, and more.

How to Apply

If you're a motivated and experienced marketer looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to us.



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