Senior Marketing Manager, International Brand Development

5 days ago


Vancouver, British Columbia, Canada American Society of Gene & Cell Therapy Full time
Job Summary

We are seeking a highly skilled Senior Marketing Manager to join our team at the American Society of Gene & Cell Therapy. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that drive business growth and customer engagement.

Key Responsibilities
  • Brand Positioning and Strategy
    • Collaborate with cross-functional teams to gain insights and identify target segments for our brand.
    • Develop and synthesize insights to determine brand positioning and drive Close Loop Marketing engagement and customization.
    • Secure input and gather cross-stakeholder viewpoints to develop a robust and accurate differentiation strategy for the brand.
  • Marketing Strategy and Execution
    • Propose strategic objectives for the brand and challenge and critique marketing strategies to ensure a strong differentiation in a highly competitive market.
    • Ensure that all functional deliverables are consistent with the brand's strategy and identity and deliver emotional messages aligned with the Brand Story.
    • Guide the design and implementation of all marketing activities, including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.
  • Team Collaboration and Leadership
    • Contribute to the creation of a shared brand vision and objectives among all team members.
    • Represent the marketing function and collaborate with multiple functions in the development of the Global brand strategy.
Requirements
  • Bachelor's Degree required.
  • Proven marketing experience with increased proficiency in all marketing skills.
  • Previous cross-franchise/cross-channel marketing experience preferred.
Company Culture

The American Society of Gene & Cell Therapy is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. We strive to create a work environment that is inclusive, respectful, and supportive of all employees.



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