OOH Media Planner

5 days ago

Toronto, Ontario, Canada Publicisgroupe Full time
Job Description:

This role involves negotiating with media vendors to secure the most cost-effective delivery of objectives while balancing price with quality factors. The negotiation reflects the strategy & brand requirements of approved campaigns in OOH in a team environment.

The ideal candidate is analytical, math proficient, and well-organized with great attention to detail. They must be well-informed of the TV, & Radio, landscape (programming, trends, formats, ownership) trends and research.

Main Responsibilities:

  • Steward OOH media plans from inception through completion for all the agency's accounts
  • Manage internal agency relationships
  • Write RFPs to be issued to vendors and ensure that all appropriate vendors within a market are included in the request
  • Negotiate OOH media buys
  • Provide back-up research data to support the OOH recommendation
  • Work with Planning Teams/Agencies to ensure plans are on strategy and meet client objectives
  • Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
  • Oversee posting of media to ensure the campaign is executed accurately and in a timely manner
  • In-depth knowledge of available vendors and media formats in markets relevant to assigned client(s)
  • Manage contracts/insertion orders and any resulting revisions with media vendors
  • Cross-checks plans and all supporting documents for accuracy (billing, specs, contracts etc.)
  • Oversee the contracting process with approved media buys and ensure adherence to process
  • Actively develop and maintain strong Media Vendor relationships
  • Assist with financials
  • Train media assistants
  • Prepare/develop reports in PowerPoint & Excel – routine & custom reports
  • Usage of all media-related systems (DDS, Prisma, Adstruc, COMMB)
  • Major Contacts:
    • Internal Buying team, Strategy Manager/Planner, Finance
    • External Media Sales reps, Media Systems reps

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