OOH Buyer

2 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time
Company description

Publicis Media is one of Canada's fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canada's favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

The Media Buyer negotiates with media vendors to secure the most cost effective delivery of objectives; balancing price with quality factors. The negotiation is reflective of the strategy & brand requirements of approved campaigns in OOH in a team environment.

This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the TV, & Radio, landscape (programming, trends, formats, ownership) trends and research. Apex is a newer division of Publicis Groupe in Canada, the candidate chosen will help build process, be a self-starter, highly accountable person able to work with minimal supervision.

Responsibilities
  1. Steward OOH media plans from inception through completion for all the agency's accounts.
  2. Manage internal agency relationships.
  3. Writing RFPs to be issued to vendors and ensuring that all appropriate vendors within a market are included in the request.
  4. Negotiate OOH media buys.
  5. Provide back-up research data to support the OOH recommendation.
  6. Work with Planning Teams/Agencies to ensure plans are on strategy and meet client objectives.
  7. Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request.
  8. Oversee posting of media to ensure the campaign is executed accurately and in a timely manner.
  9. In depth knowledge of available vendors and media formats in markets relevant to assigned client(s).
  10. Manage contracts/ insertion orders and any resulting revisions with media vendors.
  11. Crosschecks plans and all supporting documents for accuracy (billing, specs, contracts etc.).
  12. Oversee the contracting process with approved media buys and ensure adherence to process.
  13. Actively develop and maintain strong Media Vendor relationships.
  14. Assist with financials.
  15. Train media assistants.
  16. Prepare/develop reports in PowerPoint & Excel – routine & custom reports.
  17. Usage of all media related systems (DDS, Prisma, Adstruc, COMMB).
Qualifications
  1. Minimum of Associate Degree in Media, Bachelor's degree a plus/preferred.
  2. Minimum of 2+ years of media buying and/or planning.
  3. Strong negotiation and presenting skills, excellent communication, organizational and analytical skills.
  4. Strong knowledge of the Quebec market.
  5. Solid verbal and written communication skills.
  6. Technical proficiency, particularly with Excel, Word and PowerPoint.
  7. Demonstrated critical thinking and problem solving abilities.
  8. Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
  9. Detail-oriented and able to produce accurate work product.
  10. Tough but fair negotiator.
  11. Problem solver.
  12. Good under pressure.
  13. Team player.
  14. Amicable/gets along with people – builds strong relationships with media contacts.
Additional information

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted.

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