Data Analyst Specialist
2 weeks ago
Job Description
VIA Rail is committed to modernizing its services and infrastructure, making it an exciting time to join our team. As a Web Analyst Specialist, you will play a crucial role in optimizing our online presence and driving informed business decisions. Your analytical mindset and attention to detail will be key in supporting our growth and enhancing our website's performance.
Responsibilities:
- Data Analysis & Reporting:
- Monitor and analyze website traffic using tools like Google Analytics and Power BI Analytics.
- Develop custom reports and dashboards to track key performance indicators (KPIs) on website performance and user behavior.
- Identify trends, patterns, and anomalies in website data.
- Optimization & Insights:
- Collaborate with marketing and CRM teams to optimize website performance and user experience.
- Provide actionable recommendations based on data analysis to improve conversion rates, user engagement, and overall website effectiveness.
- Conduct A/B testing and other experiments to validate hypotheses and inform optimization strategies.
- Communication & Collaboration:
- Present findings and insights clearly and compellingly to stakeholders, including leadership.
- Translate complex data into understandable and actionable business insights.
- Collaborate with cross-functional teams to align on goals, strategies, and implementation of data-driven initiatives.
- Technical Implementation:
- Ensure accurate and comprehensive tracking of website activities through proper implementation and maintenance of Google Analytics 4.
- Work with the development team and agency to troubleshoot and resolve tracking issues.
- Stay current with the latest developments and features in Google Analytics 4 and other web analytics tools.
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