Senior Marketing Strategist for Brand Advancement

2 days ago


Kamloops, British Columbia, Canada Thompson Rivers University Full time
Job Summary

The Thompson Rivers University is seeking an accomplished Senior Marketing Strategist to lead the development and implementation of integrated marketing strategies that enhance the university's brand and support its mission, goals, and strategic priorities. Reporting to the Associate Vice President, Marketing and Communications, this position plays a pivotal role in shaping the university's overall marketing strategy, digital experience, and core creative services.

Main Responsibilities
  • Developing and Implementing Marketing Strategies: Lead the creation and execution of data-driven marketing strategies that align with the university's brand and support its objectives.
  • Managing Marketing Initiatives: Oversee a broad range of marketing campaigns, projects, and tools that foster a positive image and reputation for the university, working collaboratively with the Associate Director, Strategic Communications.
  • Brand Alignment and Consistency: Foster brand consistency across faculties and departments, ensuring that marketing initiatives are aligned with overarching university marketing goals.
  • Counseling and Guidance: Provide expert advice on marketing principles and best practices to the marketing team and leaders across campus.
Requirements
  • A post-secondary degree in business, marketing, or a related field, or equivalent work experience.
  • Minimum 10 years of experience in the marketing field, with several years at a senior level and responsibility for a staff complement.
  • Demonstrated experience in planning and implementing strategic marketing strategies, including effective creation and execution of projects and campaigns aimed at multiple audiences.
  • Experience driving and leveraging the results of a market research program.

This is a challenging and rewarding opportunity for an experienced marketing professional to shape the university's marketing strategy and advance its brand. The estimated annual salary for this position is $120,000 - $150,000.



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