Strategic Marketing Director

7 days ago


Vancouver, British Columbia, Canada Storm2 Full time
Chief Marketing Officer at Storm2

Estimated Salary: $150,000 - $200,000 per year.

We are seeking a seasoned Chief Marketing Officer to lead our marketing efforts and drive business growth. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's overall business objectives.

The ideal candidate will have a strong understanding of the fintech industry, including market trends, regulatory landscape, and emerging technologies. You will be able to leverage data analytics to inform marketing decisions and optimize campaign performance. Experience scaling a foundational marketing department is a must.

Key Responsibilities:
  1. Leverage data analytics to measure the effectiveness of marketing campaigns, identify areas for improvement, and inform future strategies.
  2. Oversee digital marketing efforts, including SEO, SEM, social media, content marketing, affiliates, and email marketing.
  3. Drive brand awareness and positioning, ensuring our company's brand resonates with its target audience.
  4. Develop and implement a comprehensive marketing strategy aligned with our company's overall business objectives.
  5. Lead and manage a team of marketing professionals, providing mentorship, guidance, and career development opportunities.
  6. Conduct ongoing market research to identify trends, opportunities, and competitive threats.
  7. Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

Requirements:
  1. Bachelor's degree from a rigorous undergraduate institution, MBA a plus.
  2. Previous CMO experience with 15+ total years in marketing, at least 10 years in a leadership role.
  3. Strong analytical skills and data-driven decision-making abilities, with the ability to leverage data insights to optimize marketing strategies.

About Us:
Storm2 is a leading fintech company recognized as one of the top #5 startups in Canada for 2024. We pride ourselves on our industry-leading technology and best-in-class capital markets team. Our mission is to revolutionize the financial industry through innovative solutions and cutting-edge expertise.

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