Visionary Media Strategist and Growth Leader

2 weeks ago

Vancouver, British Columbia, Canada Warroom Inc Full time

We are Warroom Inc, a pioneering programmatic advertising agency dedicated to excellence in digital media buying. Our commitment to exceeding conversion goals in nearly every campaign we run has earned us the trust of prominent companies in North America.

A key factor in our success is creating an inspiring work environment that fosters growth and employee satisfaction. We encourage setting personal milestones and regularly support team members in achieving them.

Our open and honest culture values creativity and innovation over egos. Clear communication and collaboration are at the heart of everything we do, and we celebrate individual and collective accomplishments.

This hybrid role requires 3 days per week in our Vancouver office, located at 210 W Broadway, with the first 3 months spent fully on-site. Our standard business hours are from 9 am to 5 pm.

About the Role

This challenging yet rewarding position involves:

  • Strategic Leadership:
  • Develop and implement Objectives and Key Results (OKRs) for the team to ensure alignment with company objectives.
  • Create strategic plans to drive business growth and achieve key performance indicators (KPIs).
  • Identify opportunities for innovation and process improvement within the team and across the organization.
  • Maintain awareness of current events and trends in programmatic advertising to set direction for the team.
  • Process Creation and Optimization:
  • Design and optimize team processes to enhance efficiency and effectiveness.
  • Implement new project management tools and streamline workflows to increase productivity.
  • Team Development:
  • Develop comprehensive development plans for each team member and facilitate their growth.
  • Foster a culture of continuous learning and improvement.
  • Lead the Campaigns and Data & Reporting teams.
  • Campaign Management:
  • Ensure efficient marketing campaign development and execution.
  • Analyze gathered campaign data to develop and refine strategies for key clients (1-2 clients).
  • Guarantee timely completion of campaigns within budget.
  • Optimization and Growth:
  • Oversee optimization strategies on top accounts, identifying and capitalizing on growth opportunities.
  • Effectively scale up revenue for ROAS-focused clients.
  • Reporting and Analysis:
  • Create comprehensive optimization reports and provide insights and recommendations to surpass set goals.
  • Monitor daily key performance indicators to interpret data and gauge initiative success.
  • Conduct deep analytical dives into data and suggest A/B tests.
  • Audit budget pacing and offer reallocation recommendations.

Required Skills and Qualifications

  • At least 10 years of experience in a paid media management role, either in an agency or an in-house marketing position.
  • 4+ years of people leadership experience, including experience leading leaders is required.
  • Experience with digital media planning & buying.
  • Certification on DV360, CM360, SA360, Google Analytics, Google Ads & Meta.
  • Setup experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360.
  • Setup experience on Meta Business Manager, CM360, and familiarity with other demand-side platforms.
  • Familiarity with media & research tools like ComScore, Emarketer, etc.
  • Proficiency in Google Tag Manager to understand tags and identify and troubleshoot issues.
  • Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.).
  • Strong understanding of the ad tech landscape.
  • Capacity to work under pressure on various business verticals.
  • Excellent English communication skills (in-person, phone & email).
  • Strong attention to detail is required.

We welcome applicants who may not meet all the criteria but have potential and a willingness to learn. Diverse teams are high-performing teams, and we strive to employ individuals with diverse backgrounds, experiences, and perspectives.

Warroom Inc offers competitive benefits, including:

  • 3 weeks of annual paid vacation with tenure increases.
  • Extended Health and Dental benefits + Wellness spending account.
  • Retirement savings matching.

The salary range for this role is $120,000 - $180,000 annually, depending on qualifications and experience.

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