Senior Digital Marketing Strategist
2 days ago
IC Savings is a credit union committed to serving its members through innovative banking solutions. With eight locations in the Greater Toronto Area, IC Savings offers a unique opportunity for professionals to grow their careers in a dynamic and collaborative environment.
About the RoleThe Senior Digital Marketing Strategist will play a critical role in executing and optimizing IC Savings' digital marketing initiatives, driving growth in both broker and direct-to-consumer markets. This position requires leveraging data analytics to inform marketing strategies, manage marketing technologies, and provide insights to support business objectives.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with IC Savings' growth objectives
- Manage and optimize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) campaigns
- Leverage data analytics to drive business decisions and demonstrate return on investment (ROI)
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
- Degree or diploma in marketing, digital marketing, or a related field
- 5+ years of experience in digital marketing and website management
- Proven track record in developing and executing successful marketing strategies in financial services or related industries
- Strong analytical skills and data-driven decision-making capabilities
- Proficiency in MS Office Suite
- Competitive salary: $80,000 - $110,000 per year
- Dental care
- Disability insurance
- On-site gym
IC Savings is an equal opportunities employer and welcomes applications from diverse candidates. The company has implemented a Covid-19 vaccination policy, requesting all employees, including new hires, to be fully vaccinated. The requirement to be fully vaccinated is subject to the Ontario Human Rights Code, and the Company will provide suitable accommodation, whenever possible, to individuals who cannot be vaccinated due to disability or other grounds protected by the Code.
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