Field Education Specialist

2 days ago

Calgary, Alberta, Canada ESTÉE LAUDER Companies Full time
Job Title: Field Education Trainer

Job Summary:

The Field Education Trainer is responsible for educating retail partner teams by providing them with the necessary product knowledge, service, and selling skills to meet sell-through goals, service standards, and turnover targets. This role will focus on specialty multi-channels to fuel growth and earn market share.

Key Responsibilities:
  1. Top Mall Strategy - SMC Focused:
  • Reviews and confirms in-store time with Commercial Field Education Training Manager and Field Sales Director to achieve sell-through plans and increase rank and market share in Top Malls.
  • Provides coaching and development at Point of Sale through in-store workshops, brand programs, and marketing calendar focuses, focusing on basic business.
  • Executes Product Education Sessions and POS Education Programs in-store.
  • Executes brand and multi-branded eventing in selected Top Doors.
  • Establishes regular communication with Field Executives to support regional priorities in Top Malls to assess progress and address coaching and development needs to guarantee sustained results in productivity, performance, and service standards.
  • Develops strategic relationships with retail partners to fuel growth in focus channels and to earn market share.
  • Works with FE's in each region to ensure timely execution of key priorities and adheres to corporate vision, guidelines, and expectations.
  • Spend 70% of time in-store.
Lead Orientation, Development, and Education for Freelancers in Top Doors:
  • Participates in the selection of Freelance/On-Call team members in markets they support, in partnership with FE & CFETM.
  • Assists with Orientation, On-boarding, and ongoing in-store education with internal teams in partnership with FE & CFETM.
  • Ensures Freelance Beauty Advisors understand their goals, job expectations, and priorities and meet and exceed SPH & hero goals.
  • Ensures the delivery of regular, effective, and professional feedback to Freelance team members in partnership with FE.
  • Manages seminar attendance, planning, and no-shows through partnership with FETM and FEs.
Seminar Facilitation & In-Store Follow-Up:
  • Teaches Retail Partners innovation, heroes, and brand priorities as cascaded from Brand and Commercial Education Manager. This includes product knowledge, selling skills, and service standards for them to consistently exhibit behaviors resulting in meeting or exceeding target goals.
  • Assists in the facilitation of seasonal seminars in partnership with Brand and Commercial Training Management.
  • Follows up on seminar objectives to ensure they are coached at Point of Sale.
  • Works on special projects (i.e., task forces, etc.) requested by the FSD, Commercial FETM & Brand FETM's as needed to meet and exceed corporate goals.
  • Oversees development and retention in Top Doors through monthly communication and seasonal coaching.
Additional Responsibilities:
  • Models image and hygiene standards for all brands when in-store and leads by example to meet and exceed Commercial/Brand image guidelines.
  • Key Shopping Moments: It is an expectation that we are all in stores focusing on sales support during key shopping moments like Sephora Promo and retail priority days.
  • Develops Business Manager's ability to achieve their core job competencies and develops positive, productive working relationships that lead to retention.
  • Creates and maintains a strong partnership with Field Executives to streamline efficiencies and keep messages to Business Managers and Counter Managers clear and consistent.
  • Manages allocated T&E and Air Travel budget within agreed-upon guidelines.
  • Flexibility in scheduling required based on needs of the business.
Qualifications:
  • Post-Education required.
  • A minimum of four (4) years of experience in sales and/or education.
  • Candidates must have strong developmental and indirect management experiences which have been demonstrated by positive past sales performance.
  • Solid coaching, leadership, and communication skills are also a must.
  • Ability to handle multiple priorities in a fast-paced environment with strong attention to detail and follow-through.
  • Excellent organizational, time management, and communication (written and oral) skills.
  • Ability to handle confidential and sensitive situations.
  • An independent self-starter with a strong understanding of the value of teamwork in meeting expectations.
  • Strong computer skills (Microsoft Office Suite).
  • Knowledge of Power BI/CRI considered an asset.
  • A valid driver's license is required for this role.

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