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Senior Manager, Marketing Partnerships

2 months ago

Calgary, Alberta, Canada Travel Alberta Full time
About the Role

Travel Alberta is seeking a highly skilled and experienced Senior Manager, Marketing Partnerships to join our team. As a key member of our management team, you will be responsible for developing and managing strategic partnerships with key industry stakeholders in Alberta.

Key Responsibilities
  • Partnership Program Management & Performance
    • Develop and implement strategic vision and oversight for partnerships programs across various workstreams.
    • Establish benchmarks and goals to support long-term vision of existing and new partnerships.
    • Liaise with Destination Development team to lead airline programs with airline and agency partners.
    • Foster collaboration of NorthStar DMO consumer buy-in programs and strategic grants.
    • Build new NorthStar DMO international travel trade programs and strategic grants.
    • Build stronger Constellation DMO relationships through new digital technologies and strategic grants.
    • Lead and build private sector partnership agreements by leveraging collective international brands.
    • Implement stronger intergovernmental marketing partnerships with organizations in Alberta.
    • Foster industry sector partnership opportunities in alignment with development opportunities in culinary, agritourism, and outfitting.
  • Stakeholder Relationship Management and Engagement
    • Accountable for existing and new program development, stakeholder relationship management, and alignment with key tourism industry partners.
    • Ensure stakeholder program alignment with broader Travel Alberta partner programs and campaign strategies.
    • Be the key influencer and contributor to Travel Alberta's strategic planning, representing the voice of critical industry partners.
    • Provide seamless communication to keep partners informed and keep Travel Alberta teams informed.
    • Identify emerging industry needs and act as intermediary between partners to proactively develop partner programs.
  • People and External Partnerships Management
    • Establish and monitor team performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct ongoing performance discussions.
    • Leadership of direct report(s) including setting performance and development goals, establishing priorities and expectations, guiding day-to-day activities, and mentoring them in growing their career.
    • Proactively engage with internal teams to increase collaboration, cross-business unit sharing of information and alignment with Travel Alberta's strategic direction.
  • Financial Management and Administration
    • Oversight of program and agency budgets.
    • Lead partnership programs forecasting, budget management, project execution, and vendor communications in alignment with Travel Alberta's finance framework.
  • Business Plan Input / Measurement and Reporting
    • Strategic input into inclusion of partners into Travel Alberta's long-term goals laddering into our business plan.
    • Develop and present reports to DMO and airline partners with key performance indicators and channel insights.
    • Set learning agendas and metrics in alignment with collective needs of industry partners and Travel Alberta business objectives.
    • Disseminate complex reporting in partnership with other teams, and present and communicate as required for Travel Alberta management, DMOs, and other senior-level tourism industry stakeholders.
    Requirements
    • Degree in marketing, business, communications or an equivalent combination of education and experience.
    • 7 or more years direct progressive experience, ideally building up partner programs and having strategic decision-making input at a senior level.
    • 5 or more years of direct people leadership.
    • Honed ability to build and maintain relationships, both internally and cross-functionally.
    • Able to manage a complex business environment with many different stakeholder needs.
    • Experience with developing and delivering strategic partnership plans that drive impactful results across diverse sets of stakeholders.
    • Advanced communication and interpersonal skills.
    • Experience contributing insights and decision-making recommendations to senior and executive leaders.
    • Experience working in airline marketing and/or the tourism industry is an asset.
    • Consultative, strategic, and collaborative approach to working with stakeholder groups.
    • Strong presentation and public speaking skills.
    • Experience with complex budget management and financial forecasting.
    • Ability to manage through ambiguity and exercise independent judgment.