Digital Campaign Strategy Specialist

2 days ago


Vancouver, British Columbia, Canada War Room Inc Full time
Company Overview

War Room Inc is a highly specialized programmatic advertising agency focusing 100% on digital media buying. They value their team members' aspirations and provide regular goal-setting support.

About the Role

This Senior Campaign Manager position plays a pivotal role in planning, executing, and supervising key client advertising campaigns. The ideal candidate will apply strong critical thinking skills to ensure accurate campaign development for paid ads, strategize ad setup, and provide insights and recommendations to surpass goals by monitoring various key performance indicators.

Key Responsibilities
  1. Campaign Management: Set up and manage online ad campaigns, ensuring timely launches with no errors, while actively monitoring and managing campaign performance and budget pacing.
  2. Implement optimization strategies for key accounts: Analyze key performance metrics, update client reports, and deliver insights and thoughtful recommendations that support client objectives. Work closely with the Optimizations Team and Data Analysts to ensure campaign goals are being met, and collaborate with Account Managers to align campaign strategy with client goals.
  3. Mentorship: Provide training and mentorship to more junior team members.
Requirements
  • 5+ years of experience in a paid media management role, either in an agency or an in-house marketing position.
  • Experience with digital media planning & buying.
  • Certified on DV360, Google Analytics, Google Ads, and Facebook/Meta.
  • Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360.
  • Familiarity with other demand-side platforms.
  • Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.).
  • Excellent English communication skills (in-person, phone, and email).
  • A competitive salary range of $110,000 - $140,000 per year, depending on experience.
Benefits
  • Extended Health and Dental benefits + Wellness spending account.
  • Retirement savings matching.
  • Reasonable accommodation is available for qualified individuals with disabilities, upon request.


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