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Senior Manager, Sales and Marketing

2 months ago

Cambridge, Ontario, Canada Gay Lea Foods Full time
About the Role

We are seeking a highly experienced and strategic Senior Manager, Sales and Marketing to join our team at Gay Lea Foods. As a key member of our management team, you will play a critical role in driving revenue growth and expanding our market share through the development and execution of sales and marketing strategies.

Key Responsibilities
  • Develop and Execute Sales and Marketing Strategies

Develop and implement sales and marketing plans to drive revenue growth and expand market share, including identifying new business opportunities and developing strategic partnerships.

Lead and Mentor Sales and Marketing Team

Lead, mentor, and develop our sales and marketing team to ensure high performance and achievement of organizational targets.

Market Analysis and Reporting

Conduct regular market analysis to assess the effectiveness of sales and marketing strategies and provide regular reports and insights to senior management on market trends and performance.

Business Development and Partnerships

Identify, develop, and secure new business outreach strategies to drive company growth and profitability, including building and maintaining relationships with key stakeholders.

Product Development and Distribution

Identify new product opportunities for distribution to our existing partners and develop a strong connection with leading researchers, consultants, veterinarians, and influencers to identify collaboration opportunities to advance our knowledge and brand.

Leadership and Communication

Develop and maintain a robust pipeline of new potential distribution partners across Canada and lead the sales and marketing team to achieve business objectives.

Requirements
  • Minimum 5 Years of Experience

Minimum 5 years of work experience leading sales and marketing, with a proven track record of setting both strategic and tactical plans to deliver profitable growth, preferably in an Animal Nutrition or Agricultural capacity.

Strong Communication and Leadership Skills

Strong communication skills, negotiation and networking skills, and prior leadership experience providing support to Sales and Marketing teams.

Strategic Thinking and Analytical Skills

Strategic thinker with strong analytical and problem-solving skills, ability to build and maintain strong relationships with key stakeholders, and ability to travel across Canada for various shows, events, and potential new partnerships periodically.