Regional Marketing Manager

4 weeks ago

Burnaby, British Columbia, Canada Mediabistro Full time
Marketing and Branding Specialist - West Region

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

Our Vancouver office is looking for a dynamic and experienced marketing and branding specialist to join our team to support marketing, branding, and go-to-market efforts across the West region of Canada. As a marketing and branding specialist, you will be responsible for developing and executing regional marketing plans, managing budgets and resources, and overseeing the performance and results of your marketing campaigns.

Key Responsibilities

  • Develop and manage marketing programs and initiatives targeted at chosen market segments
  • Lead end-to-end marketing planning from ideation to planning, execution, and measurement, ensuring consistency and quality across the region
  • Manage and optimize the marketing mix for the regions, including online and offline channels, events, partnerships, and content
  • Research, develop, and manage sponsorship programs
  • Manage incoming marketing requests from national and regional offices, and workflow to staff
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and lead generation content
  • Optimize our marketing efforts and lead nurturing processes through email, content, and social channels
  • Grow our subscriber base by developing content that is aligned with local needs and interests
  • Analyze market trends, customer needs, and competitor activities to identify opportunities and challenges in key priority areas
  • Build sound business cases so your creative ideas are heard
  • Collaborate with designers, other marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders in our target audiences
  • Ensure marketing programs and initiatives are in accordance with the Firm's strategic plan, and in compliance with the firm brand guidelines and policies across the region
  • Monitor and report on the performance and results of the regional marketing activities, using data and analytics to evaluate and optimize the marketing effectiveness
  • Develop and manage special projects as required, including research assignments, presentations, and project documents for marketing and communications, go-to-market, and business development initiatives
  • Continuously look for opportunities to innovate and bring new thinking to the growth of the business

Requirements

  • College Diploma or University Degree in Communications, Marketing, Business, or related discipline
  • At least 5 years of experience in B2B marketing, professional services experience is an asset
  • Proven track record of developing and executing successful regional marketing plans and campaigns
  • Passionate about event marketing and sponsorship marketing
  • Proven track record successfully driving marketing efficiency, delivering marketing KPIs, and achieving business results
  • Strong relationship building and interpersonal skills with a variety of personas
  • Strong project management skills
  • Excellent communication, presentation, and interpersonal skills
  • Highly creative, analytical, and results-oriented
  • Strong experience with Microsoft Word, Excel, PowerPoint, CRM systems, and marketing automation tools such as Marketo
  • Well-informed and up-to-date on digital marketing best practices
  • Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines
  • Exceptional negotiating skills

Why BDO?

Our people-first approach to talent has earned us a spot among Canada's Top 100 Employers for 2024. This recognition is a milestone we're thrilled to add to our collection of awards for both experienced and student talent experiences. Our firm is committed to providing an environment where you can be successful in the following ways:

  • We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
  • We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
  • We support your achievement of personal goals outside of the office and making an impact on your community.

Total Rewards

We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market-leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone Counts

We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity, and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity, and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility

All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place. Our model is a blended approach designed to support the flexible needs of our people, the firm, and our clients. It's about creating work experiences that meet everyone's needs and providing flexibility to adjust when, where, and how we work to meet the expectations of our role.

Code of Conduct

Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

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