Digital Marketing Strategist

4 weeks ago

Toronto, Ontario, Canada McDonald's Full time
Job Title: Digital Marketing Strategist

At McDonald's, we're committed to being the best, and that starts with finding the best people. We're a team of problem solvers, risk takers, innovators, and thought leaders who take our work seriously, but have fun doing it.

Job Description:

As a Digital Marketing Strategist, you'll play a pivotal role in supporting the McDonald's digital CRM and personalization strategy. You'll lead all campaigns within the McDonald's digital CRM strategy, from planning to development and analysis to optimization.

Key Responsibilities:
  • Support the Digital & CRM strategy, including the planning of digital in-app offers and data-driven lifecycle and personalization campaigns.
  • Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
  • Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans.
  • Support and work closely with Global markets, Technology, and Digital Insights teams to shape future roadmaps and grow our digital footprint and loyalty program adoption.
  • In partnership with the Digital Business Insights team and Global partners, support the development and activation of new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
  • Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.
Requirements:
  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
  • A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders.
  • Experience working with loyalty marketing or subscription programs a plus.
  • Experience with a Customer Data Platform (CDP) a plus.

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