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Strategic Brand Manager

1 week ago

West Vancouver, British Columbia, Canada Canada West Ski Areas Association Full time

About the Opportunity: We are excited to offer a challenging and rewarding opportunity for a Strategic Brand Manager to join our team at Canada West Ski Areas Association. In this role, you will play a pivotal part in shaping our brand strategy and driving revenue growth.

Job Description:

Company Overview:

We are a leading provider of skiing and snowboarding services in Canada, offering a unique and exciting experience for our guests. Our team is passionate about delivering exceptional customer service and creating memorable experiences for our visitors.

Job Summary:

We are seeking a highly skilled Strategic Brand Manager to join our team. The successful candidate will have a proven track record in marketing and will be responsible for developing and executing our brand strategy.

Responsibilities:
  • Develop and implement comprehensive marketing plans aligned with our overall business objectives.
  • Lead and manage the resort marketing team, setting performance targets and providing guidance, training, and professional development.
  • Collaborate with senior leaders to identify growth opportunities through new activities and experiences.
  • Ensure a clear brand vision across the organization and alignment of the guest experience across all touchpoints.
Requirements:
  • 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
  • Experience in the ski resort, outdoor recreation, hospitality, or tourism industry is highly desirable.
  • Strong understanding of digital and traditional marketing channels.
  • Exceptional communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make strategic recommendations.