Senior Global Brand Manager

4 days ago

Vancouver, British Columbia, Canada Arc'teryx Equipment Full time

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This range is provided by Arc'teryx Equipment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$125,000.00/yr - CA$156,000.00/yr

Department: Brand Marketing

Reports to: Director, Global Brand Management

Your Opportunity at ARC'TERYX:

As the Senior Global Brand Manager at Arc'teryx, you will drive the brand's positioning across our Snow, Trail and Climb activity categories, ensuring focus and forward-thinking market strategies. You'll contribute to the global brand strategy, manage the product storytelling calendar and create clear GTM strategies and briefs for key products.

You are a strategic thinker and skilled relationship builder, working with partners across the global business from commercial, retail, design, product and brand marketing to bring the vision of the brand to life.

Above all, you are deeply connected to the mountain community, understanding every nuance of the outdoor industry – events, athlete mindsets, industry professionals, brand and product. This role will be responsible for leading a future team of activity-focused brand managers, while maintaining ownership over one category, Snow, Trail or Climb.

This role can be hired remote and will require regular travel into the North Vancouver headquarters. Business operations occur on Pacific time zone.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc'teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

Core Activities:
  • Leading the development of the global GTM strategy, seasonal brand objectives and key product story briefs
  • Supporting the development of the global brand objectives and strategy and ensuring they are integrated across the business
  • Owning the strategic focuses and roadmap across all activity categories with a specific focus on one category, Snow, Trail or Climb
  • Influencing the direction of the brand within Ski/Snowboard, Trail and Climb across the organization, working in lockstep with design and product merchandising to drive growth within the category
  • Leading integration of the global brand strategy across global and regional marketing channels and partners, including but not limited to: brand narrative, sports marketing, partnerships, public relations, events and community
  • Fostering close collaboration with the product design team and regularly attending design meetings and insights sessions
  • Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions
  • Cultivating and maintaining relationships with key industry leaders and external partners to maximize influence and collaboration
  • Representing the brand at industry events and distilling information and trends to share back across the business
  • Travelling to global markets on a quarterly basis to ensure global perspective and strategic alignment across regions
  • Owning contracts and relationships related to our global pro-industry partnerships (temporary)
  • Coaching and mentoring team members within the brand function to elevate their brand knowledge
Future Opportunities:
  • Leading a high-performance team of Brand Managers to support category specific positioning and projects
  • Leading a global endemic partnerships strategy and team
  • Evolving and owning an endemic strategy focused on key mountain markets
  • Rising as a leader across the organization, using your endemic voice to ensure long term authenticity in the business
Minimum Requirements:
  • You have a bachelor's degree in marketing, advertising, communications or a related field
  • You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry
  • You have a proven track record of building successful strategic marketing plans within brand and/or product marketing
  • You are a good communicator and have experience in brand storytelling
  • You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport, specifically within Ski/Snowboard, Trail or Climb.
  • You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe
  • You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation
  • You have strong awareness of the Arc'teryx brand, product and consumer
  • You remain highly flexible and creative when faced with ambiguity
  • Your passion for work is paralleled by your passion for getting outside
Equal Opportunity:

Arc'teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Seniority level:

Director

Employment type:

Full-time

Job function:

Marketing and Sales

Industries:

Apparel & Fashion

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