Senior Marketing Manager

6 days ago

Burnaby, British Columbia, Canada Brooks Sports Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Specialist to join our team at Brooks Sports. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and brand awareness in Canada.

Key Responsibilities
  • Brand Management
    • Develop and implement marketing plans to promote the Brooks brand in Canada, including event management, social media marketing, and community engagement.
    • Build and maintain relationships with key stakeholders, including run crews, fitness studios, and influencers.
    • Collaborate with the creative design team to develop event materials and marketing campaigns.
  • Social Media Management
    • Grow and engage our social media audience in Canada, including developing content, scheduling posts, and analyzing engagement metrics.
    • Identify and partner with influencers and advocates to increase reach and engagement.
    • Manage social media communities and ensure content is culturally relevant and engaging.
  • Program Management
    • Manage the Brooks Future Run Program in Canada, including recruiting athletes and coaches, and finding opportunities to support them locally.
    • Align with the US Program deliveries and overall initiative.
  • Analytics and Reporting
    • Track and measure the impact of local marketing tactics and reactions.
    • Compile results into regular reports with actionable insights.
  • Collaboration and Communication
    • Provide updates on program progress and communicate results to the marketing manager.
    • Collaborate with the US marketing team to ensure brand and product campaign alignment.
Requirements
  • College or University education in Business/Marketing is an asset.
  • 5+ years of experience in the fitness industry, including coaching or managing studios, and exposure to events, social media marketing strategy, and execution.
  • Demonstrates high proficiency in editorial writing, with excellent communication skills both written and verbal.
  • Possesses the ability to effectively interact with customer-facing clients and present compellingly in group settings.
  • Proficiency in English is required. French is an asset.
  • Strong ability to organize, prioritize, and multi-task a range of projects with exceptional attention to detail.
  • High proficiency in MS Office software, and moderate proficiency in Adobe Illustrator, Photoshop, and Acrobat software.
  • Strong problem-solving abilities, including identifying potential issues and developing action plans/solutions.
  • Ability to take initiative and thrive in a fast-paced and multi-functional environment.
  • Ability to travel and work extended hours, including weekends.
  • A valid driver's license and driving competency are required for this role.
Competencies
  • Problem Solving & Decision Making
  • Organizing and Planning
  • Relationship Building
  • Team Player
  • Creativity
  • Adaptability
  • Initiative

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