Performance Specialist

4 weeks ago

Toronto, Ontario, Canada Cossette Media Full time
About the Role

Cossette Media is seeking a highly skilled Performance Specialist to join our team. As a key member of our Performance group, you will be responsible for developing and implementing innovative search strategies for our clients.

Key Responsibilities
  • Develop and implement search strategies that drive measurable results for our clients.
  • Oversee campaign setup, trafficking, QA, and timelines to ensure optimal performance.
  • Manage and optimize campaigns across search platforms, including Google Ads, Microsoft Bing, and Google Search Ads 360.
  • Analyze campaign performance and provide data-driven recommendations to improve results.
  • Collaborate with internal teams to ensure consistency and effectiveness of campaigns.
  • Train and support internal teams and clients on search best practices.
  • Stay up-to-date with industry trends and new developments in search marketing.
Requirements
  • Minimum 1-3 years of experience managing campaigns on search platforms.
  • Technical knowledge of search platforms, including Google Ads, Microsoft Bing, and Google Search Ads 360.
  • Strong analytical skills and ability to interpret data to inform strategic decisions.
  • Excellent communication and presentation skills, with the ability to present clear and compelling reports and recommendations.
  • Google Search certification required.
  • Ability to work independently and as part of a team, with a strong focus on autonomy and initiative.
What We Offer
  • A dynamic and entrepreneurial work environment that promotes innovation and individuality.
  • Flexible work models and hybrid work arrangements, including a work-from-anywhere policy.
  • Generous vacation time and benefits package, including a comprehensive mental health support program.
  • Opportunities for professional growth and development, including in-house training and mentorship programs.

Cossette Media is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and accessible to all.

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