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Programmatic Advertising Specialist
2 months ago
About the Role:
We are seeking a highly skilled Programmatic Advertising Specialist to join our team at Radio Canada International. As a key member of our digital advertising team, you will play a crucial role in the development and execution of our programmatic advertising strategies.
Key Responsibilities:
- Develop and implement programmatic advertising campaigns across various platforms, including Google Display & Video 360 and Campaign Manager 360.
- Work closely with media planners to document programmatic tactics in media plans and assist managers in implementing the project to in-source ad buying.
- Lead the in-house implementation of Google Display & Video 360 and Campaign Manager 360, suggesting workflows and methods for campaign execution, quality assurance, and results tracking.
- Develop programmatic workflows to improve efficiency and complete the in-sourcing initiative, determining best practices for programmatic initiatives within the Digital Advertising team.
- Manage and optimize programmatic advertising campaigns, using data to improve performance and ROI, and produce post-campaign performance reports based on predetermined key performance indicators (KPIs).
Requirements:
- Bachelor's degree in digital marketing, advertising, communications, or a related field, or substantial equivalent experience.
- Five (5) or more years' professional experience in programmatic advertising, with proven experience with DV360 and experience with Campaign Manager.
- Knowledge of other programmatic platforms is an asset.
- High level of French and good knowledge of English, spoken and written.
What We Offer:
As a Programmatic Advertising Specialist at Radio Canada International, you will have the opportunity to work with a dynamic team and contribute to the development of our digital advertising strategies. We offer a hybrid work environment with a mix of in-office and remote work, and a competitive compensation package.
How to Apply:
If you are a motivated and experienced professional looking to join a dynamic team, please submit your application, including your resume and a cover letter, to [insert contact information].
