Marketing Automation Specialist

6 days ago


Toronto, Ontario, Canada Insight Global Full time

Job Summary

Insight Global is seeking a highly skilled Marketing Automation Manager to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing marketing automation strategies that drive business growth and customer engagement.


Key Responsibilities

  • Design and execute marketing automation campaigns using Salesforce Marketing Cloud, with a focus on Content Builder, Automation Studio, and Journey Builder.
  • Develop and maintain complex email automation projects, ensuring seamless execution and high-quality results.
  • Collaborate with cross-functional teams to create single-step customer journey builds, leveraging Journey Builder to drive customer engagement.
  • Utilize strong front-end email development skills, including HTML, CSS, and JavaScript, to create dynamic and engaging emails.
  • Develop expertise in AMPScript, enabling the creation of complex and dynamic email content.
  • Design and execute complex SQL queries to drive data-driven decision making.


Requirements

  • 3+ years of experience working as an email developer using Salesforce Marketing Cloud.
  • Proficiency in Automation Studio and experience handling complex email automation projects.
  • Experience using Journey Builder to create single-step customer journey builds.
  • Strong front-end email development skills, including HTML, CSS, and JavaScript.
  • Ability to create dynamic emails using AMPScript.
  • Ability to create complex SQL queries.


Nice to Have

  • Experience working at a digital marketing agency.
  • University degree in Computer Science.


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