Marketing Automation Specialist
6 days ago
Job Summary
Insight Global is seeking a highly skilled Marketing Automation Manager to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing marketing automation strategies that drive business growth and customer engagement.
Key Responsibilities
- Design and execute marketing automation campaigns using Salesforce Marketing Cloud, with a focus on Content Builder, Automation Studio, and Journey Builder.
- Develop and maintain complex email automation projects, ensuring seamless execution and high-quality results.
- Collaborate with cross-functional teams to create single-step customer journey builds, leveraging Journey Builder to drive customer engagement.
- Utilize strong front-end email development skills, including HTML, CSS, and JavaScript, to create dynamic and engaging emails.
- Develop expertise in AMPScript, enabling the creation of complex and dynamic email content.
- Design and execute complex SQL queries to drive data-driven decision making.
Requirements
- 3+ years of experience working as an email developer using Salesforce Marketing Cloud.
- Proficiency in Automation Studio and experience handling complex email automation projects.
- Experience using Journey Builder to create single-step customer journey builds.
- Strong front-end email development skills, including HTML, CSS, and JavaScript.
- Ability to create dynamic emails using AMPScript.
- Ability to create complex SQL queries.
Nice to Have
- Experience working at a digital marketing agency.
- University degree in Computer Science.
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