Digital Marketing Director

1 month ago


Vancouver, British Columbia, Canada Seequent Full time
About Seequent

Seequent is a world-leading subsurface software company that helps create a better understanding of the earth to ensure a better world for all.

Job Description

We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.

Key Responsibilities
  • Develop and execute marketing strategies to drive online traffic and engagement, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Lead and manage a team of digital marketing professionals, including people managers, to oversee all digital marketing activities.
  • Stay up to date with the latest trends and best practices in digital marketing, and proactively identify new opportunities for growth.
  • Track and report on digital marketing KPIs and metrics to senior management and provide regular updates on campaign performance and progress towards goals.
  • Foster a culture of continuous improvement and innovation within the digital marketing team.
Requirements
  • Demonstrable leadership experience within digital marketing, ideally having led teams across multiple locations.
  • An innate understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, SEMrush, Marketo, Salesforce, or similar tools.
  • Strong analytical skills and data-driven thinking.
  • Up to date awareness of the latest trends and best practices in online marketing and measurement.
About the Role

This is a people-management position and involves overseeing all digital marketing activities, including web, SEO/SEM, email, social media, and display advertising campaigns.

The Digital Marketing Director is responsible for amplifying Seequent's global presence through digital channels and generating quality leads for our solutions.



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