Student Outreach Marketing Strategist
4 weeks ago
At California State University, we are seeking an experienced professional to join our team as a Student Outreach Marketing Strategist. This exciting opportunity is perfect for someone who is passionate about higher education and has a strong background in marketing and outreach.
About the Position
The Director of Student Outreach plays a crucial role in developing and executing a comprehensive marketing/recruitment plan to attract an undergraduate class that meets the University's overall enrollment goals. As part of this team, you will be responsible for generating prospective student leads through territory management, follow-up communications, recruitment events, and overseeing the management of the prospective student portal/CRM.
Key Responsibilities
- Provides leadership, direction, and strategic vision to the Outreach Team.
- Lead generation/prospect management and reporting/assessment.
- Develop, manage, execute, and assess a comprehensive prospective student communication plan.
- Plan, execute, and assess on-and-off campus programs and events.
- Strategic planning.
- Other duties as assigned.
Requirements
- A Bachelor's Degree.
- Minimum five (5) years of increasing responsibility in higher education marketing/outreach efforts.
- Minimum two (2) years managing, hiring, training, directing, and evaluating professional staff.
- Experience in hiring, training, motivating/inspiring other professionals to work effectively as a team.
- Ongoing experience and expertise in data management and assessment.
- Experience in institutional branding and communication plans.
- Experience in developing comprehensive marketing plans.
- Experience with utilization of advertising and its development.
- Extensive experience in the development of print promotional materials.
- Experience with event management and assessment.
- Experience with a CRM is highly desirable.
What We Offer
- An estimated salary range of $96,000 - $120,000 per year.
- A generous benefits package, including employer-paid life insurance, health, dental, and vision insurance.
- Tuition fee waiver and 401k, 457, and 403(b) plans.
- 14 paid holidays, one personal holiday, and 24 days of vacation and 12 days of sick leave per year.
- Potential participation in the Cal State East Bay hybrid telecommute program subject to management approval.
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