Digital Marketing Director

4 weeks ago


Victoria, British Columbia, Canada Accor Hotels Full time
Job Description

As the Director of Marketing for Accor Hotels, your primary objective is to enhance the company's market presence and revenue generation through innovative promotional campaigns that showcase our exceptional guest offerings. You will be responsible for creating and promoting on-brand messaging across various channels to drive consumer awareness, increase market share, and strengthen brand recognition.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that align with the company's luxury branding and business goals, leading cross-functional teams to enhance the hotel's market presence and revenue generation.
  • Conduct yearly and monthly forecasting of e-commerce digital strategies and KPIs, aligning strategies with market trends and business objectives.
  • Spearhead digital marketing initiatives across various platforms, including social media, email marketing, SEO/SEM, and the company's various websites, focusing on leveraging digital tools to enhance guest engagement and retention.
  • Liaise with the regional and corporate office on projects to support company initiatives.
  • Build, mentor, and lead a marketing team that is proactive and innovative.
Requirements
  • University/College degree in a related discipline required or equivalent work experience.
  • Experience working with luxury brands in a similar or related role.
  • Excellent communication skills - written & verbal, proficient in Word, Outlook, Excel, and any other appropriate programs.
  • Proven experience working with senior management and multiple stakeholders.
What We Offer
  • Competitive Salary and Benefits
  • Discounted hotel rooms and food and beverage rates to employees at our sister properties around the globe.
Our Commitment to Diversity & Inclusion

We are an inclusive company and our ambition is to attract, recruit, and promote diverse talent.

We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.



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