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Marketing Director

2 months ago

Victoria, British Columbia, Canada MetaLab Full time
{"The Role": "As a Marketing Director at MetaLab, you will be responsible for developing and executing marketing strategies that drive results. You will be the steward of the Metalab brand, translating it into brand-building opportunities and tactical marketing strategies.

Your responsibilities will include owning the overall marketing vision, planning, execution, and budget. You will manage and roll out marketing and brand awareness strategies from concept to execution to measurement, including campaigns, events, digital marketing, social media, and PR.

You will lead and grow a marketing team, handpicked to tell engaging stories through design and content about what we do and how we do it. You will ensure their deliverables ladder up to our strategies and goals while executing alongside them in order to deliver it.

You will also be responsible for reporting on and assessing marketing performance and campaign effectiveness with data-driven insights, attribution, and analytics.

You will immerse yourself in Metalab's history, portfolio, and client work to uncover the best stories to tell and content to share.

You will collaborate with cross-functional teams, including executive leadership, design, engineering, and business development.

You will be able to consistently report on marketing performance and attribution.

You will develop and manage a network of freelancers and suppliers.

Requirements:

* Bachelor's degree in marketing, business, communications, or deep industry experience.

* 8-10+ years of proven experience in marketing and brand building, preferably in consumer technology with a consistent record of developing and implementing successful marketing programs and campaigns.

* Digitally native. Strong understanding of the mobile app or technology landscape and ideally experience marketing consumer-facing digital products.

* Proven experience building and delivering successful external PR campaigns.

* Open-minded, highly adaptable, and unafraid to advocate for what you believe in and the team you manage.

* Strong communicator - will have to work with many different stakeholders and departments, along with a marketing team of varying roles.

* Solution-oriented, proactive, and comfortable wrangling ambiguity into clearly defined paths forward.

* Highly creative and experienced in devising targeted digital campaigns that perform.

* Strong analytical skills with experience defining and monitoring progress toward data-driven goals.

* Ability to manage many projects of varied sizes across multiple lines of business.

* Up-to-date with the latest trends and best practices in digital marketing social, and brand building.

* Proven experience delivering effective and innovative digital campaigns.

* Proven track record of success in senior marketing roles delivering tangible results with a direct impact on the bottom line.

* Self-starter entrepreneurial mindset with the ability to spot, problem solve, and execute on opportunities.

* Not an asshole - big egos need not apply. You value your team's success as much as your own.

Location & Working Hours:

Our philosophy is simple: We hire people from all over the world. If you have the skills, strong wifi and excitement to work with us, we'd love to hear from you. For this role, we are open to remote candidates located within CST to BRT time zones or folks open to working within those hours.

"}