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Growth Marketing Expert

2 weeks ago

Laval, Quebec, Canada The Influence Agency Full time

About You

As a Performance Marketing Lead, you will be a key member of our team. You will bring a wealth of knowledge and experience in digital marketing, including paid media strategies, audience targeting, and ad creative development.

You will have a proven track record in lead generation and conversion-focused marketing strategies, and a strong understanding of the Canadian market.

In this role, you will work closely with our sales team to drive business expansion and revenue growth.

  • Proven experience running and scaling an affiliate channel, particularly on Facebook and YouTube B2B campaigns
  • Expertise running and scaling Youtube Ads (Video and Demand Gen)
  • Deep knowledge of Meta and Google Ads, including custom intent audiences and YouTube conversion vs. demand-gen campaigns
  • Expertise in TubeSift and similar tools for YouTube targeting
  • Ability to navigate and overcome platform restrictions related to financial services marketing
  • Strong scriptwriting skills for ads, with expertise in A/B testing and hook variation
  • Proficiency in AI-generated video production
  • Expertise with competitor analysis tools
  • Experience in landing page optimization and A/B testing to drive conversions