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Digital Marketing Director

1 week ago

Ottawa, Ontario, Canada Tbwa ChiatDay Inc Full time

About Viral Nation

Viral Nation is a trailblazing social-first agency that helps brands connect with modern consumers through innovative solutions. Our integrated approach combines strategy, talent, media, and technology with culturally relevant creativity to drive the world's fastest-growing digital brands.

We offer a dynamic, creative, and growth-oriented environment that empowers your ambitions in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has driven our success and guides us in shaping the path forward.

We're committed to pushing boundaries and thinking beyond today to deliver strategies that exceed client expectations.

Job Summary

We're seeking a Digital Marketing Director, Performance Marketing to conceptualize and build full paid media strategies and provide optimization strategies for various clients. In this role, you'll use your extensive knowledge of paid media, the latest trends, and research data to elevate campaigns for our clients.

You'll play a critical role in helping chart the path forward for our clients and delivering larger, more exciting solutions for them.

Key Responsibilities:

  • Collaborate in campaign development, deployment tactics, and proactive strategic paid media planning.
  • Conduct qualitative market research and direct quantitative research when required.
  • Partner with clients to develop performance marketing strategies to achieve their broader business objectives.
  • Facilitate strategic discussions and provide clear recommendations and documents with minimal direction or supervision.
  • Demonstrate a solid understanding of paid marketing practices on Meta, TikTok, Google, and other platforms.
  • Work closely with media buyers, accounts teams, and external agencies to ensure seamless campaign execution.
  • Exhibit excellent project management skills working closely with team to prepare reports for clients as needed in relation to ongoing campaigns.
  • Effectively work within account parameters and assist with budget management.

Requirements and Skills:

  • Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms.
  • Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, YouTube, and Twitter.
  • Able to translate direction from internal leadership and external clients into paid media strategies and deliverables.
  • Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft.
  • Ability and experience in developing and executing successful client campaigns.