Digital Marketing Director

5 days ago


Ottawa, Ontario, Canada PetalMD Full time

PetalMD is a dynamic and forward-thinking company that is committed to fostering a workplace culture that values innovation, collaboration, and employee well-being. As a Senior Growth Marketer, you will play a critical role in driving business growth and improving patient outcomes through strategic marketing initiatives.

About the Role

We are seeking an experienced marketing professional to lead our growth marketing efforts and develop innovative digital marketing strategies. As a key member of our team, you will be responsible for crafting hyper-targeted Account-Based Marketing (ABM) campaigns, developing data-driven marketing plans, and measuring success to fuel pipeline growth.

In this role, you will:

  • Develop and implement ABM strategies and oversee campaign execution for B2B and B2C segments.
  • Collaborate with cross-functional teams to ensure seamless campaign execution.
  • Build strong relationships with external vendors and agencies to optimize marketing efforts.
Requirements

To succeed in this role, you will need:

  • Bachelor's degree in marketing, business administration, or a related field.
  • 7+ years of experience in lead generation and growth marketing.
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent analytical skills and data-driven decision-making abilities.
Our Culture

We value innovation, collaboration, and employee well-being at PetalMD. Our benefits package includes a signing bonus, competitive compensation, paid vacation time, and access to a group RRSP/DSP plan, group insurance plan, and wellness allowance.



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