Marketing Technology Architect

4 weeks ago

Toronto, Ontario, Canada William Thomas Digital Full time

About William Thomas Digital

We are a leading digital messaging and CRM agency, recognized as one of Canada's Fastest-Growing Companies.

We're seeking a Marketing Technology Architect to help us push marketing technology to its limits and deliver human-first 1:1 experiences for our clients.

About the Role

We are looking for a Marketing Technology Architect to lead enterprise marketing technology implementation and transformation projects.

You will serve as a thought leader in using technology and content to connect with consumers in meaningful ways, and in aligning digital strategy with clients' business goals and objectives.

Key Responsibilities

  • Architecting and designing marketing technology solutions that bridge business and technology requirements using a variety of marketing technology platforms.
  • Gathering business, marketing, and technical requirements to craft a comprehensive and scalable solution.
  • Developing integrated technology blueprints across all areas of marketing technology with clients' existing technology stack.
  • Architecting data feeds, platform configuration, and components needed to run complex automated email campaigns.
  • Wearing multiple technology hats across systems integration, technology solution design and implementation.
  • Breaking down large-scale projects to manageable tasks and evaluating which Marketing Cloud components and other technology products and frameworks to use.
  • Maintaining a solid grasp of digital trends, emerging technologies and how consumers use them, marketing trends, and industry dynamics.
  • Working closely with account leadership and providing technical leadership internally and externally.
  • Mapping out best-practice architecture and implementation plans of marketing automation/digital marketing platforms.
  • Creating and delivering presentations to C-suite level audiences and cross-functional teams.
  • Performing rapid analysis and decomposition of complex business information into technical process components.
  • Leading discovery and elaboration workshops, including the facilitation of large audiences, solution presentations, and prototype demonstrations.
  • Having certified and expert-level hands-on knowledge in Salesforce Marketing Cloud, Adobe Campaign, and other relevant platforms.
  • Having strong knowledge of APIs, integrations, and database architecture.
  • Leading, motivating, and training a team of implementation engineers and consultants.

Requirements

  • Endless curiosity and expert knowledge around how marketing technology delivers on personalized customer experiences.
  • 6+ years of experience including Agency or Consulting experience.
  • Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
  • Experience in a technical leadership role designing, building, and executing complex automated campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys or Eloqua, Adobe Campaign, Epsilon, Acxiom, Yesmail, etc.
  • Experience leading enterprise-scale digital transformation projects and a solid understanding of solution design and architecture, relational database concepts, data management, segmentation, and ETL best practices, scripting and query development, web analytics, customer data platforms, and MarTech stack architecture.

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