Global Product Marketing Manager

3 days ago

Toronto, Ontario, Canada Ignition Full time
Product Marketing Manager Job Description

Ignition is seeking a highly skilled Product Marketing Manager to join our global team. As a key member of our marketing team, you will be responsible for positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.

This role will be based out of Toronto, Canada, but will be a key member of the global marketing team and will work collaboratively with our regional teams based in Australia and the US.

As a Product Marketing Manager, you will partner closely with our product and partnerships team to help drive our product's success. You will help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features, and industry verticals, and ensure that we are helping customers get the most value out of Ignition.

Key Responsibilities:
  • Market and competitor insights: Track and surface key market, customer, and competitor insights to help identify problems that need solving and compelling value propositions.
  • Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas, and championing the voice of customer in product, sales, and marketing.
  • Product positioning and messaging: Develop compelling value propositions, positioning, and messaging to make the complex simple, and continually testing and validating to ensure it resonates with our target audience.
  • Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more.
  • Product GTM: Develop and implement GTM strategies and campaigns for new product, feature, and integration launches as well as new verticals/segments to drive customer acquisition and expansion.
  • Sales enablement: Keep one ear to the ground with our regional sales teams to understand why prospects don't convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform.
  • Product adoption: Drive continual product awareness, education, and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns.
Qualifications:
  • Approx. five years product marketing experience in a B2B SaaS or established tech company - you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers.
  • Experience working in the accounting or professional services software industry is preferred, but not essential.
  • Proficiency in using marketing tech, ideally Intercom, Hubspot, and Asana.
  • Growth mindset - you love a good challenge and are a builder at heart. You proactively look at ways we can improve or do things differently.
  • Customer empathy - you love to walk in our customers' shoes and your approach is informed by a deep understanding of their needs and pain points.
  • Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences.
  • Stakeholder management - you're a maestro when it comes to working collaboratively with sales, marketing, customer experience, and product teams to rally people around key GTM initiatives.
  • Data-driven - you're as comfortable diving into a spreadsheet or report to dig into what the data is telling you as you are trawling through qualitative customer feedback to identify nuggets of gold.
Why Join Us:

Ignition is a global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

  • Employee stock options from day one.
  • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones.
  • Additional paid day off to celebrate your birthday, along with volunteering leave.
  • Health, dental, and vision benefits starting immediately.
  • Annual education allowance reimbursement to support your professional development.
  • Employee recognition program.
  • Quarterly wellness allowance to invest in your personal wellness.
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform.
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home.
  • Personal tax return assistance (since we're in the accounting business).
  • Paid parental leave.

As we work towards pay transparency, your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying, even if you don't tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact

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