Director of Social Media Innovation

3 days ago


Edmonton, Alberta, Canada Alberta Motor Association Full time

At the Alberta Motor Association, we are seeking a highly skilled Director of Social Media Innovation to lead our social media strategy and team.

About Us

We are one of the most trusted brands in Canada, dedicated to providing exceptional service to our members. Our organization is committed to innovation, community engagement, and customer satisfaction.

Job Summary

This is an exciting opportunity for a seasoned social media professional to join our team as a Director of Social Media Innovation. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our corporate goals and objectives.

Key Responsibilities
  • Lead strategic planning for AMA's social media, ensuring alignment with corporate goals and project-specific objectives.
  • Oversee the creation of engaging, high-quality content that adheres to AMA's brand voice while keeping up with trends and best practices in the social space.
  • Monitor and analyze social media performance, providing insights and recommendations to achieve our KPIs.
  • Collaborate with Marketing, Creative Agency, and Corporate Communications to align messaging and coordinate campaigns.
Requirements

To be successful in this role, you will need:

  • A bachelor's degree in Communications, Marketing, Public Relations, Digital Media or a related field.
  • At least 5 years' experience in social media management that includes work in a corporate environment.
  • Demonstrated success in creating and executing social media strategies across multiple platforms.
  • Advanced knowledge of social media analytics and tools.
  • Familiarity with SEO, content marketing, and digital advertising strategies.
What We Offer

As a valued member of our team, you can expect:

  • A competitive salary range: $90,000 - $120,000 per year.
  • An outstanding employer-paid Retirement Savings Plan.
  • A chance to shape and innovate the social media strategy for a leading brand.


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