Medical eCommerce Manager

5 days ago

Toronto, Ontario, Canada Canopy Growth Full time
About the Role

This is a hybrid Ecommerce and Marketing position that reports to the Sr. Manager Medical eCommerce. The Manager, Medical Ecommerce for Canopy Growth is responsible for supporting the end-to-end medical Direct to Consumer business. This role supports activities in order to achieve key objectives across the eCommerce funnel including acquisition, conversion and retention.

Key Responsibilities
  • Deliver Business Goals: Lead the strategies and optimizations of the website to increase traffic, revenue, acquisition, conversion, and retention.
  • Brand Site Management: Oversee the Canopy Growth brand site to support the patient and HCP education as well as learnings around medical cannabis in Canada.
  • Customer Experience: Support projects focused on improving the customer experience for prospect and current members of Canopy Growth.
  • Digital Initiatives: Ensure flawless execution and on time launch of digital initiatives, new products, promotions and content updates.
  • IT Support: Support the Sr. Manager with IT functions involving the creating of JIRA tickets and seeing the tasks through to UAT.
  • Visual Strategy: Lead the visual strategy through blogs, web pages and website taxonomy For the Canopy Growth brand site.
  • Team Collaboration: Support the Canopy Growth eCommerce DTC team and cross-functional efforts, day-to-day operations, and enhancements roadmap with the goal of creating a positive and seamless consumer experience.
  • Data Analysis: Leverage data to track campaign progress, share results, customer insights and present optimization opportunities to key stakeholders.
  • Asset Creation: Create assets in support of Canopy Growth patient and HCP emails and sales assets.
  • SEO Efforts: Support SEO efforts and ensure that Canopy Growth is following the latest SEO trends and practices.
  • Brand Strategy: Contribute on an ongoing basis to the development of the medical cannabis brand strategy and lead development and execution of brand positioning, acquisition strategy and tactical plans.
  • Regulatory Compliance: Develop and manage changes to regulatory documents such as Medical Documents and registrations.
  • Cross-Functional Collaboration: Work collaboratively with internal stakeholders and Agency Partners to deliver impactful and insight-driven campaigns and collateral for patients, HCPs, veterans and clinics.
  • Market Analysis: Assess market trends, consumer markets, and competitors to recognize challenges and opportunities related to target disease states.
  • Marketing Compliance: Ensure that all marketing activities follow regulatory and legal requirements.
  • Sales Support: Partner with the sales force to ensure materials are appropriate and effective and that the team has a clear Plan of Action.
Requirements
  • Education: Bachelor's degree required.
  • Experience: Minimum of 2 years' experience as a successful Associate Manager in the healthcare, consumer package goods or cannabis industries.
  • Skills: Demonstrated proficiency in project management with strong ability to manage details across teams. Excellent analytical and strategic skills. Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
  • Knowledge: Strategic capabilities with ability to conceive, develop and implement multidimensional marketing and business plans. Excellent time management and multi-tasking skills with strong attention to detail. Creative and innovative thinker, multimedia savvy and well-organized, with a curiosity and enthusiasm for digital trends.

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