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Medical eCommerce Manager

2 months ago

Toronto, Ontario, Canada Canopy Growth Full time
About the Role

The Medical eCommerce Manager will play a key role in supporting the end-to-end medical Direct to Consumer business for Canopy Growth. This hybrid Ecommerce and Marketing role will be responsible for delivering the company's Canada Medical eCommerce goals by leading the strategies and optimizations of the website to increase traffic, revenue, acquisition, conversion, and retention.

Key Responsibilities
  • Strategic Leadership: Develop and execute comprehensive strategies to drive business growth and improve customer experience.
  • Website Optimization: Lead the optimization of the website to increase traffic, revenue, acquisition, conversion, and retention.
  • Project Management: Oversee projects focused on improving the customer experience for prospect and current members of Canopy Growth.
  • Digital Asset Creation: Create assets in support of patient and HCP emails and sales assets.
  • SEO and Content Strategy: Support SEO efforts and ensure that Canopy Growth is following the latest SEO trends and practices.
  • Brand Strategy: Contribute to the development of the medical cannabis brand strategy and lead development and execution of brand positioning, acquisition strategy, and tactical plans.
  • Cross-Functional Collaboration: Work collaboratively with internal stakeholders and Agency Partners to deliver impactful and insight-driven campaigns and collateral.
  • Market Analysis: Assess market trends, consumer markets, and competitors to recognize challenges and opportunities related to target disease states.
  • Regulatory Compliance: Ensure that all marketing activities follow regulatory and legal requirements.
Requirements
  • Education: Bachelor's degree required.
  • Experience: Minimum of 2 years' experience as a successful Associate Manager in the healthcare, consumer package goods, or cannabis industries.
  • Skills: Demonstrated proficiency in project management, excellent analytical and strategic skills, excellent interpersonal skills, and creative and innovative thinking.