Digital Marketing Specialist
3 weeks ago
This role will live and breathe demand-generation, adept at using data to demonstrate progress, and inform activities that can drive continued success.
The ideal candidate has 3+ years of proven experience in a demand-generation or similar role with emphasis on meeting objectives and revenue targets.
Responsibilities:
- Lead inbound recruitment, creating attractive job postings on internal and external job boards and niche sites;
- Practice inbound marketing and SEO, getting content found when and where people are searching;
- Contribute to an annual demand generation plan, working closely with the Senior Manager, Talent Acquisition and Senior Director Talent and Employee Experience;
- Manage a number of existing demand-generation pathways to review performance, optimize conversion and collaborate with multiple stakeholders to ensure ongoing success and opportunity identification;
- Collaborate with Operations and Business Segment leads to measure success of demand-generation pathways, communicate with internal teams on its success, and identify further initiatives that aim to improve conversion;
- Explore opportunities for new pathways and lead efforts to evaluate value of channels including, directory listings, partnerships, community relationships, job boards, media, etc.
Funnel Optimization:
- Develops and oversees a number of initiatives to drive increased activity across demand-generation pathways owned;
- Identifies various opportunities to improve action and conversion along each funnel and leads short and long-term projects to explore requirements, estimated cost to acquisition;
- Sets up implementation of integrated campaigns;
Analytics & Reporting:
- Oversees lead generation dashboard and develops a set of KPIs to regularly report on progress;
- Creates and shares a dashboard with MOM, QOQ, YOY trends;
- Evaluates and creates mechanisms to track usage of system tools in support of demand gen efforts – e.g. LinkedIn Recruiter, Indeed, Glassdoor, CRM, CMS, careers site, landing pages, etc.
Salary:$60,000-$80,000 per year, depending on experience and qualifications.
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