Programmatic Media Strategist

4 weeks ago

Toronto, Ontario, Canada Cossette Media Full time

This is an exciting opportunity in Cossette Media's programmatic media team. The programmatic team is an integrated, in-house team that operates transparently, working closely with strategy, 360 media planning, creative, and analytics teams. Our mandate is to design and activate world-class programmatic media strategies with industry-leading results for our clients' businesses. We are product owners and champions, driving innovation in strategy, testing, measurement, and operations.

Key responsibilities include:

  • Creating world-class programmatic programs and strategies for top-tier clients
  • Supporting 360 planners in creating programmatic-first media plans
  • Developing and monitoring best practices for DSPs
  • Training and mentoring programmatic coordinators and specialists
  • Partnering with the director of programmatic to ensure effective delivery
  • Engaging with publishers, DSPs, ad exchanges, and industry partners
  • Managing performance, budget, financial, and time management

Qualifications:

  • 3+ years of programmatic trading experience
  • Experience with demand-side platforms (Google Display and Video 360, Amazon Advertising, The Trade Desk, Verizon Media) and ad servers (Google Campaign Manager) and DMPs (Adobe Audience Manager, GA360)
  • Advanced understanding of Google Suite (Gmail, Sheets, etc.) and Microsoft Office (Excel, PowerPoint, Word)
  • Exceptional analytical and copywriting skills, with strong knowledge of math and statistics
  • Team player with a proactive attitude and a burning desire to succeed
  • Driven by a curiosity to leverage AI tools to advance our clients' work and objectives

We value the 'whole you.'

  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality, with the best colleagues and clients
  • Hybrid work models and flexible hours, plus a work-from-anywhere policy for short-term stays in other regions
  • Generous vacation time, starting at 3 weeks, plus 1 extra week over the holidays
  • Agency summer days, with exact policies differing per campus and agency
  • Modern, open co-working spaces with coffee and snack bars, located in great city neighborhoods, close to shops and restaurants, and easy access to public transport
  • Dogs allowed, dedicated play rooms to support families, and private wellness rooms (in select offices)
  • Team social events, including holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers, and more

We are obsessed with learning and being better humans.

  • In-house learning and development sessions, and annual career and growth conversations
  • Access to our internal network of opportunities across all agencies
  • Focus on developing BIMPOC talent via our BIMPOC Mentorship Program
  • Internal EDI groups, programs, and initiatives across Plus Company, and opportunities to be involved in employee resource groups

We invest in your health and wellness:

  • Flexible benefits to support your individual lifestyle and life stage, with access to a personal wellness spending account for a wide range of wellness expenses
  • Comprehensive mental health support, including access to a virtual mental health therapy clinic, personalized therapist-guided iCBT programs, live therapy, and a holistic array of other health and wellness resources
  • A responsible sick and personal absence days policy, designed so you don't have to worry when a personal obligation or emergency arises
  • Maternity leave top-up program

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